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Didier Leroy<br />

President & CEO<br />

<strong>Toyota</strong> Motor Europe<br />

Managing Offi cer<br />

<strong>Toyota</strong> Motor Corporation<br />

<strong>Toyota</strong><br />

CSR Policy<br />

Contribution<br />

towards<br />

Sustainable<br />

Development<br />

TOYOTA MOTOR<br />

CORPORATION<br />

Social<br />

Performance<br />

Stakeholders<br />

Customers<br />

Employees<br />

Business partners<br />

Shareholders<br />

Environment<br />

Community<br />

It is in challenging times that a company like <strong>Toyota</strong> can<br />

best measure <strong>the</strong> return on its long-term investment in social<br />

responsibility. In good times, we followed our corporate<br />

philosophy and tried to build strong long-term relations with<br />

our customers, our employees, our business partners<br />

and <strong>the</strong> community at large. In hard times, following <strong>the</strong><br />

global fi nancial crisis, <strong>the</strong> recalls, and <strong>the</strong> recent Great East<br />

Japan Earthquake, we’ve had to call upon <strong>the</strong> trust and<br />

understanding <strong>of</strong> <strong>the</strong>se stakeholders. Thanks to our strong<br />

relationships, our partners and stakeholders have shown us<br />

tremendous support. The entire <strong>Toyota</strong> team is extremely<br />

grateful for this and I promise we will repay this support<br />

through through <strong>the</strong> continuation <strong>of</strong> our responsible business<br />

practices.<br />

Didier Leroy<br />

Corporate Social Responsibility (CSR) Performance FY10 and Focus for FY11<br />

The CSR assessment is an internally-developed measurement tool which<br />

enables us :<br />

To identify key mid-term issues<br />

To prioritise improvement opportunities<br />

To act upon <strong>the</strong>se opportunities and show progress over time.<br />

•<br />

•<br />

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•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

Commitments<br />

Innovation<br />

Product safety<br />

Quality<br />

Customer First<br />

Respect and employee satisfaction<br />

People development<br />

Equality & no discrimination<br />

Health & Safety<br />

Respect for our business partners<br />

Mutual growth<br />

Building long-term relations<br />

Fair procurement<br />

Enhance corporate value<br />

Shareholders' benefits<br />

Ensure stable growth<br />

Disclosure<br />

Harmony with <strong>the</strong> environment<br />

Eco-friendly network<br />

Environmen<strong>tal</strong> technology promotion<br />

Environmen<strong>tal</strong> partnerships<br />

Compliance<br />

Philanthropy & contribution to society<br />

<strong>Toyota</strong> European Sustainability Report 2011 I Social Performance<br />

41<br />

Pe<br />

T<br />

CSR<br />

Polic<br />

CSR<br />

Policy<br />

Contribu<br />

toward<br />

Sustaina<br />

Developm<br />

Toyot<br />

E a

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