tal leadership by maintaining the performance of more than ... - Toyota
tal leadership by maintaining the performance of more than ... - Toyota
tal leadership by maintaining the performance of more than ... - Toyota
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2010 Examples <strong>of</strong> Environmen<strong>tal</strong> Projects Supported in<br />
Europe<br />
Eco-Schools<br />
Eco-Schools is an environmen<strong>tal</strong> education programme run<br />
<strong>by</strong> <strong>the</strong> Foundation for Environmen<strong>tal</strong> Education (FEE), which<br />
helps schools become <strong>more</strong> sustainable. Approximately<br />
11 million students from 37,900 schools in 50 countries<br />
are part <strong>of</strong> <strong>the</strong> Eco-Schools network. Joining with Eco-<br />
Schools, <strong>Toyota</strong> Motor Europe set up <strong>the</strong> Environment and<br />
Innovation International Competition through its <strong>Toyota</strong><br />
Fund for Europe. This competition encourages students to<br />
design real solutions to today’s environmen<strong>tal</strong> problems.<br />
Winning entries receive a grant which enables students to<br />
transform <strong>the</strong>ir ideas into action.<br />
In 2009, <strong>Toyota</strong> retailers also joined <strong>the</strong> competition,<br />
supporting and working with students on <strong>the</strong>ir projects.<br />
The winner <strong>of</strong> <strong>the</strong> last competition (2009-2010) was Eltang<br />
Centralskole from Denmark. Their project addressed<br />
<strong>the</strong> <strong>the</strong>me “Let’s Save Energy” <strong>by</strong> highlighting energy<br />
consumption and suggesting ways to reduce it. The<br />
students studied and classifi ed <strong>the</strong> energy use <strong>of</strong> different<br />
items like lamps, computers and radiators and identifi ed<br />
simple ways to save energy when using <strong>the</strong>m.<br />
The winners <strong>of</strong> <strong>the</strong> 2009-2010 competition<br />
Building on that knowledge, <strong>the</strong>y created smartphone<br />
barcodes for all items, enabling anyone interested in<br />
learning how to save energy to simply scan <strong>the</strong> barcode<br />
with <strong>the</strong>ir smartphone and receive relevant energy<br />
reduction ideas. Students showcased this innovative<br />
project at <strong>the</strong> supporting retailer Bil & Co.<br />
In 2010, a new <strong>the</strong>me “Let’s Reduce Waste” was launched<br />
in four countries: Denmark, Slovenia, Latvia and Turkey.<br />
This competition will continue throughout 2011 linking<br />
schools with retailers to share best practices and fi nd<br />
innovative ways <strong>of</strong> tackling environmen<strong>tal</strong> problems.<br />
For <strong>more</strong> information visit: www.eco-schools-toyota.org<br />
Biodiversity activity <strong>of</strong> <strong>Toyota</strong> Spain - Día de Reforestación<br />
(L-R): Ana Leiva - Fundación Biodiversidad Director,<br />
Jacques Pieraerts - Vice-president & COO <strong>of</strong> <strong>Toyota</strong><br />
Spain, Marion Stoller - Fundación Félix Rodríguez de<br />
la Fuente Communications and Development Director,<br />
Katsuhito Ohno - President & CEO <strong>of</strong> <strong>Toyota</strong> Spain,<br />
Odile Rodriguez de la Fuente - Fundación Félix<br />
Rodríguez de la Fuente Director.<br />
In November 2010, <strong>Toyota</strong> Spain, toge<strong>the</strong>r with a group <strong>of</strong><br />
NGOs, organised a reforestation project. More <strong>than</strong> 8,000<br />
people participated in <strong>the</strong> project and thousands <strong>of</strong> trees<br />
were planted. This is <strong>the</strong> third consecutive year that this<br />
event has been celebrated.<br />
<strong>Toyota</strong> European Sustainability Report 2011 I Social Performance<br />
57