Board policy manual & workplace conduct - Kingston General Hospital

Appendix ANamed Recognition - KGH Assets PolicyConsiderations for Naming AssetsPreambleProposals for the naming of Kingston General Hospital assets will be evaluated and approved on anindividual basis in accordance with the following criteria. These criteria, as approved by the Board ofDirectors, will be modified from time to time as the Board deems appropriate.1. In general the name selected should not:- conflict with the clinical nature of the asset;- conflict with the asset’s role in the community; and- conflict with the dominant views of the community.2. Where buildings/spaces change their essential purpose, a name change may be in order. This changeshould occur using the process herein described.3. There should be a widespread level of support for the proposed name. In addition, it should meet thestandard of Kingston General Hospital and community acceptability as perceived by the Board ofDirectors.4. If the naming is associated with a gift or donation, the Board of Directors shall ensure that anyestablished financial criteria are met and that an appropriate gift agreement is in place, and the initialpledge received, prior to announcing or bestowing the name. The board must exercise due diligence inensuring the donor’s good intentions to meet the full obligation, and may wish to place a higherrequirement for pledge payment if deemed appropriate.5. Donor naming opportunities for external and internal facilities will generally be offered for a specificduration. The following considerations should be taken into account in determining the appropriateduration for a naming opportunity: the visibility and profile of the named space; the frequency with whichmajor capital upgrades will be required (necessitating additional fundraising); the likelihood of additionalfunders having an interest in the naming opportunity in future; the potential impact of renaming on thenational and international profile of specific clinical or research programs; the costs associated withrenaming.6. Generally speaking, the duration of a donor naming will be associated with the level of the gift. Forexample, gifts made at a higher level (e.g. 50 per cent of cost) will be offered naming opportunities of alonger duration. Gifts at the minimum level ( e.g. 30 per cent of cost) will be for a minimum duration.7. In certain, extraordinary circumstances, the hospital board may approve a permanent namingopportunity.8. For the most part, the name being proposed must not be identical to that of another comparable asset inthe region. Where appropriate, a name search should be conducted. Name choices may also need to bedouble-checked against other criteria, such as the profane expression of other languages or culturalgroups in the region.