A G E N D A 1. APOLOGIES FOR ABSENCE Ian Metcalfe 2 ...

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Board of Directors – Part I14 June 2013Media relations - Key Performance Measures 2013(this includes fundraising)2013 No. of proactivenews releasedistributedMay2013April2013March201312 (including virtualnurse, Open Day,Twilight Walk,Winter Heroes, bradonation, Eye Unitaward, HealthMinister visit andInformationStandard)10 (includingpatient legacyurology equipment,Health PromotingHospitals, OpenDay)11 (includingthanks for XCHhospital support,Ortho magnet upfor award, NHSChange Day andRBCH second inquality report)% thatreceivedmediacoveragein thatmonth% ofarticlesrelating toreleases/mediaenquiries• * Any paid for adverts are not included i.e. advertorials• ** Negative articles are not includedTotalnumber ofpieces ofcoverage(includesadverts)Totalpositivemediacoverage(all media)Communications activity – June 2013 Page 3 of 3For informationAdvertising value(for printcoverage)*/**TotalnegativemediacoverageNegativecoveragerebuttedi.e.avoidedMedia enquiries92% 94% 67 40 £23,478 24 0 24 (including anumber ofenquiries andfollow upquestions aboutthe recall ofbreast patients)60% 40% 25 22 N/A needupdatedadvertisingrates1 0 12 (includingpatient filming forBBC programme,weekend staffinglevels, cateringwaste, merger,Jigsaw building)82% 74% 66 59 pieces £57,035 2 0 6 (includingmerger, women’shealth unit, XCHhospital andrequests fromBBC RadioSolent for specialhealth feature)
Read All About It...May 2013May saw a significant increase in the number of media enquiriescompared to April, mainly in relation to the breast patients who wereinvited back to the hospital for consultations. The media enquiriescame from both local and national media and included requests forinterviews. This patient recall led to a higher than average amount ofmedia coverage, which was expected.May also saw a very good level of positive coverage across a rangeof media, including new publications. Positive coverage includedthe celebration of our NHS Winter Heroes, promotion of the TwilightWalk for Women and the Trust Open Day, the Trust achieving theInformation Standard, a visit to the Trust by Health Minister Dr DanPoulter and the Eye Unit being nominated for an award.Articles are published with the kind permission of the Daily Echo, Advertiser,the New Milton Advertiser and the Stour and Avon Magazine.Summary of media coverage:May 2013Online 32Print 30Radio 1Television 42013 coveragePositive 40Negative 24OK 3May 2012 Positive 10 Negative 0 OK 1May 2013 l 1
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A meeting of the Board of Directors
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THE ROYAL BOURNEMOUTH AND CHRISTCHU
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In response to a question from KT a
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how this was being rolled out throu
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still challenged at times;• that
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(c)Stroke Performance (Presentation
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• nurse staffing was already bein
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(b) Informatics Strategy (Appendix
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(b)Monitor’s Guidance for NHS Pro
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THE ROYAL BOURNEMOUTH AND CHRISTCHU
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BOARD OF DIRECTORSMeeting Date and
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Quality Impact Assessments 2013/14T
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Example of completed QIATransformat
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Board of Directors Part 114th June
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Board of Directors Part 114th June
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Area Indicator Measure Target Monit
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Trust Performance Dashboard - Quali
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Board of DirectorsJune 2013Financia
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Board of DirectorsJune 20138. Recom
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BOARD OF DIRECTORSMeeting Date and
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Board of Directors Part 114 June 20
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EnforcementGuidance28 March 2013Mon
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ForewordThe Health and Social Care
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1 IntroductionThe Health and Social
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Licence enforcementDiscretionary re
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Competition lawMonitor has concurre
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3 Imposing discretionary requiremen
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SeriousnessMonitor will take into a
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Deterring similar breaches by other
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An important objective of imposing
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provide regular case updates to par
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including in the application eviden
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In certain circumstances, Monitor m
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Non-compliance penaltiesUnder sched
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A G E N D A 1. APOLOGIES FOR ABSENCE Ian Metcalfe 2 ...

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