Hindi - Himachal Pradesh

Marketing Management – Marketing and Economic Development. Marketing conceptand its applicability to the Indian economy – Major tasks of management in the context ofdeveloping economy. Rural and Urban Marketing, their prospects and problems.Concept of marketing mix-market Segmentation and Product differentiation strategies –consumer Motivation and behaviour consumer Behavioural Models – Product Branddistribution, public distribution system, price and promotion.Decision – Planning and control of marketing programmes – research and Models – SalesOrganizational dynamics – Marketing Information systems.Export incentives and promotional strategies – Role of Government, trade association andindividual organization – problems and prospects of export marketing.Section-IITechnology Management: Types of manufacturing systems continuous repetitive,intermittent. Organising for Production, long range, forecast and aggregate. ProductionPlanning. Plant Design Process Planning, Plant size and scale of operations. Location of plant,lay-out of physical facilities. Equipment replacement and maintenance. CAD and CAM.Object oriented programming, Elements of C++ language and functions, Enterprise resourceplanning, Modules/Functionality, System Analysis and Design, Tools for analysis and design ofbusiness systems, System control and quality assurance, E-Commerce, Network Infrastructure,Inter-organisational commerce, Electronic Data Interchange, Internet and Web page Designing,Search Engines, Hosting Web Site and Internet Security.Role and importance of materials management, Value Analysis, Quality Control, Make ofBuy decision, control-ABC Analysis. Economic order quality. Recorder point safety stock.Section-IIIFinancial Management – General tools of Financial Analysis: Ration analysis, funds flowanalysis, const-volume-profit analysis, cash budgeting-financial and operating leverage.Investment Decision, Financing Decisions, Working Capital Managements and IncomeDetermination and Distribution.Section-IVHuman Resource Management – Characteristics and significance of Human Resources.Personal Policies- Manpower, policy and planning – Recruitment and selection technique –Training and Development promotions and Transfers, Performance Appraisal – Job Evaluation.Wage and Salary Administration – Employees Morals and Motivation, Conflict Management.Management of change and Development. Industrial relations, Economy and Society in India.Worker profile and Management style in India. Labour Legislation with special reference toIndustrial Disputes Act, Payment of Bonus Act, Trade Unions Act, Industrial Democracy andWorkers Participation in Management, collective bargaining Conciliation and adjudication,discipline and grievances handling in Industry.MATHEMATICSPAPER-ISECTION –ALinear Algebra:Matrices, row and column reductions, echelon forms. Eigenvalues, eigenvectors andcharacteristic equation of a matrix. Cayley-Hamilton theorem and its applications, rank of