moment it’s slightly dubious as to whether it’s safe totravel there, and I think that’s what’s going to attract a lotof people there next, all your hard worn travellers. Imean Cambodia had the Khmer Rouge all the waythrough the seventies, so ooh! Bit more danger there, youknow that’s a bit more up to date. There were killingfields there more recently. That possibility of kidnap inthe mountains – oh what a thrill that would be. (FullMetal Backpack, [Vietnam and Cambodia]Channel 4,2.2.99)Having explained their interest in thrill-seeking andthe desire to experience an element of risk on theirtravels, there was a moment in the war remnantsmuseum in Saigon where the two men are stopped intheir tracks by a black and white photograph of a GIholding a Vietnamese child upside down by the feet:I find it frankly very disturbing. It makes me feel quiteguilty in many ways when I come over here and treat itall as a laugh... think it’s a great joke to wear a G.I. helmetand pretend I’m a soldier. But it wasn’t fun. (Full MetalBackpack, [Vietnam and Cambodia]Channel 4, 2.2.99)Following this moment of reflection, they entered thenext room in the museum, where guns are displayed. Thetwo travellers immediately resumed their previousattitude:Having said all that about how serious the war is, youcome in here and just want to pick up the guns and playwith them again. It’s irresistible... You just want topretend that you’re shooting down helicopters and youare Charlie Sheen. But when you get here you’re still justyou – you can’t suddenly transform yourself into a starfrom one of the Vietnam war films and it’s slightlydisappointing to come all this way and still be yourself.(Full Metal Backpack, [Vietnam and Cambodia]Channel 4, 2.2.99)The fleeting reflection on the reality of the horror ofthe war does not interrupt the agenda of trying torecapture gritty Hollywood images of GIs on the edge ofexistence. While sitting on a boat getting stoned with anolder Vietnamese woman holding a large pipe, theycommented on their surprise at how different it all isfrom the movies:..in Vietnam nowadays it’s just party city all the time. I’dno idea. Everything’s been geared towards keeping thetourists drunk, who’ll spend lots of money. It’s hardlyFull Metal Jacket. (Full Metal Backpack, [Vietnam andCambodia] Channel 4, 2.2.99)Others who appeared in the documentary had aslightly different agenda. One lone traveller was waitingfor his girlfriend to arrive in Saigon. He was sitting on asmall boat with other people planning to go to a nearbynight-club. There was a close-up of two clear packetscontaining brown substances on the boat. A youngwoman’s voice could be heard asking if anyone has gotany ‘Charlie’. Commenting on the activities on his travelsthus far, he said:I’ve done nothing really mate. I’ve been here for four daysand all I’ve really done is sit on my backside and justdrink. I’m really waiting until my girlfriend gets hereand then I think we’re going to explore a bit more ofVietnam.Warren who is a night-club entrepreneur hadtravelled to Vietnam with his girlfriend Ali, a barmanager. Again, this couple spent most of their time inthe country getting drunk. Warren and Ali’s one attemptat a cultural experience resulted in disappointment. Theytook a boat to Angkor Wat to visit the Buddhist temple:Without proper guides this is almost as nonsensical asdrinking ourselves stupid every night.None of the people on this programme mentionedthe word holiday; they all viewed themselves as travelling,and as having a separate agenda from holidaymakers.Each of them referred to their cultural expectations fromthe area. The two male travellers had clearly chosenVietnam because of the Hollywood movies on the warthere. They initially expressed disappointment that thereality is at odds with their expectations of experiencingrisk and personal challenge. However, they later appearedvery content to join the drink and drugs culture of thetraveller community there. The other contributors to theprogramme had a concept of ‘exploring a bit of Vietnam’or ‘having an intense cultural experience.’ However, againalcohol and drugs featured more in their activities. Whiletravellers have been viewed as more adventurous andculture seeking than holidaymakers, Full Metal Backpacksuggested that there is little difference in reality. FullMetal Backpack focused on travellers rather than on thedestinations to which they travelled.By contrast BBC2’s The Edge of Blue Heaven, (14January 1999, 20.00) was not simply about ‘travelling’,but more about exploration of both territory and the self.In the series of which this episode was a part, adventurerand presenter Benedict Allen made a 3,000 mile trekaround the edge of Mongolia. Allen chose to journeyaround a country relatively untouched by the touristindustry. He did not have fixed preconceptions aboutwhat he would experience on his journey. At the beginningof this episode, he summarised his progress so far:102 DFID – July 2000
I was a third of the way through my trek around the edgeof Mongolia, filming the expedition myself. WithKhurmet, an expert herdsman, I’d reached Ulgii in theAltai Mountains just in time for a festival.... But in onlyfour days, all three of my original horses and TC thestrongest camel, had been bitten to death by bloodsuckingflies. I needed a break. I’d been travelling since the middleof June. It was now mid-July.Allen and Khurmet decided to rest at a village calledDayan Nuur and stay with a herder Allen had met duringthe Winter. What was initially striking about this film,compared to any of the other destinations covered wasthe isolated setting among the Altai Mountains. For thefirst time, the presenter was the only tourist, surroundedby local villagers. He lived in the herder’s family tent. Theherder introduced his teenage niece, who’s learningEnglish at school. She explained that they are celebratingan annual festival of horses, and that the various adultspresent are related to her. Allen commented here on thewarmth of the welcome he received from the villagers:What a tonic this is -suddenly to be included as a strangeramongst such a tight community.At the point of moving on from Dayan Nuur, he againexpressed his gratitude to the local people:The stay with the family gave me the strength to lookforward, not back.With a new team of horses and camels, Allen andKhurmit approached the edge of the Gobi desert. Thepresenter maintains his original plan of crossing theGobi Desert alone. The two men share a bottle of vodkain what Allen describes as the ‘last supper’:Life’s not going to be the same without Khurmet. We’vebeen virtually married for the last three months, sleepingside by side.As he says goodbye to his companion, he asked thetranslator to thank him for he has ‘done so much forhim.’ The Edge of Blue Heaven stood in marked contrast tothe holiday shows in the sample, which rarely coveredactivities, exchanges or relationships which were outsidetourist zones. The most striking difference with BenedictAllen’s experience was the level of intimacy he enjoyedwith Mongolian villagers. He felt privileged to beincluded as the only outsider in a festival and a weddingin Dayan Nuur. The Edge of Blue Heaven provided a furthercontrast with mainstream holiday programmes. It was ina way the opposite of programmes which emphasiseconsumption. By following his own personal odyssey,Allen gave an idiosyncratic portrait of travelling acrossMongolia. There was little in the way of backgroundinformation on Mongolian society, culture or politics.On BBC2, The Rough Guide series fits somewherebetween mainstream holiday programmes and the kindof personal odyssey encountered in the The Edge of BlueHeaven. Unlike the latter programme, The Rough Guide isa series which aims to provide information to potentialvisitors to the country covered. However, in terms offormat, the focus on one destination with two regularpresenters during a half hour programme allows forgreater depth of discussion than with most holidayshows. The presenters, Edith Bowman and DimitriDoganis also talk to ordinary people on their travels,unlike most holiday shows.The Rough Guide to Bolivia was the relevantdestination in the sample period. Interestingly, it coversa country in the continent which was not visited by theholiday shows, South America. Early in the programme,Doganis stops at a stall selling magic charms, and asksthe vendor in Spanish about them. This was the onlyoccasion, apart from the occasional ‘buenos dias’ in themainstream programmes, when a presenter attemptedthe local language. It also deals with areas which werelargely ignored by holiday programmes: colonialism,history, industry, economics and contemporary politics.This contrasts with the glossy, more superficialmagazine format of the majority of holiday programmes,where the agenda is dominated by maximising the gainsthe tourist can obtain from their trip.The presenters explained that Bolivia has experiencedmany coups and wars since it declared its independencefrom Spain. They comment on the legacy of colonialism:The skyline may be modern but Bolivia is regarded as oneof the most traditional Indian of South Americancountries. Pure Amerindians make up more than half ofthe population. Despite this, indigenous people weretreated as property by the land-owning elite until 1952.Yet there are very few Bolivian families that don’t havesome Indian blood.And later in the programme:La Paz is the administrative capital: Sucre the legalcapital – that’s where independence was first declared.(They cross the bridge to Potosi). Potosi was once thebiggest city in the world. it was also so rich that theSpanish would describe something valuable as beingworth a potosi.Visiting a mine at Potosi, the presenters commentthat by the middle of the nineteenth century, the silverfrom the mine was exhausted. Currently, the miners digfor less valuable minerals – zinc, tin, copper and leadDFID – July 2000 103
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issuesDFIDDepartmentforInternationa
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Introduction to the Three-Part Stud
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MethodologiesI. Content study condu
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III. Production study conducted by
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ContentsA. Key Findings 3A.1. Conte
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A. Key FindingsA.1.●●●●●
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B. SummariesB.1.Content Study(Glasg
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ulletins, followed by aid/developme
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travel/adventure programmes in the
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EXERCISE 4: COMIC RELIEFGroups were
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Cookery programmes seemed to bring
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Content and Audience Studies(Glasgo
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events. Jamaica featured only in sp
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Comparing Figures 1, 2 and 3 shows
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Figure 6: BBC coverage of the devel
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and Newsnight were also much more l
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Figure 1: Number of references made
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Newscaster: Well of course they may
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A fifth possible consequence of the
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American accusations of discriminat
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the desire of the small scale farme
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industry in considerable detail. Th
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statement made. The wide range and
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C.2.2.3. The Presidential elections
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The Newsnight report on the electio
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work in the South. Nobody will allo
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fashion, but they are not allowed t
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attack. Sky News reported, ‘It is
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There is little explanation of why
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- Page 127 and 128: HISTORYPinochet and Allende: The An
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G.2.2.6. Belief in regulatory prote
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gloomy, so we call our programmes
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“There may be more caution about
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what their audience wants and we le
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“Problems and issues have traditi
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“You still need substance, but no
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“The programmes aren’t of inter
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G.5.3. What does work on television
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“Pre-trailed news stories are bec
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“It seems that documentaries are
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H. ConclusionTelevision output that
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I. RecommendationsIt could therefor
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editors it has been pursued with in