Excellent African Adventure: 2). In an interview withPresident Museveni of Uganda, Stephen Fry commentsthat ‘aid is supposed to be about helping others, thiscountry in a sense is helping us, they’re sending usmoney’:Stephen Fry: Your excellency, the debt that cripples allAfrican countries or many Third <strong>World</strong> countries, theparticular benefit that you’ve described to me that couldbe accrued to Uganda, that if the debt were lifted, moremoney could be spent on social services, I was wonderingif you could specify which social services and what theneeds are.President Museveni: Like for instance, education. Byabolishing primary school charges, fees as they are called,we are able to push enrolment in the primary school from2.9 million children to just 5.7 million justovernight…you can be able to transform the whole societyfrom a pre-literate society to a completely literate society.Now on the side of health by doing just three things youeliminate 90% of the sicknesses: if you ensureimmunization, you ensure hygiene and you ensurenutrition, 90% of the sicknesses are eliminated, they areall preventable. They are mainly diseases of ignorance.We are donating money to the West. This is adonation because money was borrowed by theseconfused people like Amin, it was never used, now we’vegot to pay for it, it’s a donation, you could call it adonation, we are the donors.Stephen Fry: A strong leader, an enlightened leader, itdoesn’t matter what kind of political leader you have ifthey themselves have no power really to relieve this kindof poverty. I’m standing in here, this is where we see debtbuild up. £1 a year is spent on them, a lot more money isspent on debt by the Ugandan government which shouldbe going here. This is where you see why debt reallymatters. Aid is supposed to be about helping others,this country in a sense is helping us, they’re sendingus money. I really think it’s time we stopped it, I thinkit’s time that we said that this is a nonsense, because debtdoes far more than anything else to keep this country andother countries on its knees. What it wants to do is standand that is my message from Africa. (Comic Relief’sGreat Big Excellent Africa Adventure: 2) [Researchers’enboldening]This is a very powerful message, but it is not alwaysmade in accounts of Africa. A problem with the‘shorthand’ versions of events is that they can fall quicklyinto stereotypes. For example, Africa may be depictedhomogeneously as a single region, susceptible to politicalforces of dictatorship and corrupt regimes that aredepicted as being endemic. Explanations such as theseoversimplify the issue, by putting the blame on Africandictators. They gloss over the role of the west as anaccomplice in Africa’s decline. It was actually a Britishinstigated coup that put Idi Amin in power in Zaire andthe USA propped up Mobutu’s regime, even when itbecame apparent that he was appropriating money forhis own personal use. The strategic interests of the westplayed a key role in the interventions of westerngovernments in African affairs:Africa was an arena of the Cold War: the US and theSoviet Union propped up regimes favourable to them,and the US backed terrorist movements. So, for example,the strategic importance of the Horn of Africa saw theSoviet Union backing Somalia while the United Nationsstood behind Ethiopia in the 60s. In the 1970s, followingthe Ethiopian revolution, Moscow changed sides andbacked Ethiopia in the war against Somalia, which thenbecame an important American strategic asset. Moreover,the impact of the cold war spilled over into neighbouringstates. Zaire was used by the Americans as a base foroperations in Angola, which meant billions of dollarswere squandered propping up the Mobutu regime.The proxy cold war struggle of the 1970s coincided withthe onset of a severe economic downturn in the west.Recession brought collapsing commodity prices andeconomic retrenchment...It takes two to party, and thosewestern lenders who extended lines of credit when it wasobvious that the poor nations were in no state ever torepay were complicit in the build-up of unpayable debts.(The Guardian, 12.6.99)The ‘massive lending and borrowing spree’ referred toby Debt Wish Live began in the 1970s when Arab cartelspushed up oil prices and deposited their huge profits inwestern banks. The west loaned the money to developingcountries to create new markets. As the Independent onSunday put it:Arms dealers engaged in what they call ‘missionaryactivity’ to entice virgin Third <strong>World</strong> purchasers to spendtheir new-found wealth. Corrupt African elites stolemoney and stashed it in their private accounts, often inthe same banks who were doing the lending.What did the money go on? In the early years much wentto pay the higher prices for their oil imports. Around aquarter went on military spending. About 20% wasstolen by kleptocrat leaders like Mobutu and Marcos. Butthe vast bulk of the ever-growing debt is merelyaccumulated interest: as the years passed, and interestrates soared, poor countries became unable to cover the90 DFID – July 2000
minimum payments and the totals mushroomed.(Independent on Sunday 20.6.99)The images of Debt Wish Live are powerful in their ownright, but the intricacies of the issue are not explained ingreat detail beyond these, nor do the people involved telltheir own story of debt. What we have is a series ofemotive visuals that demonstrate the link between debtand death, but with limited explanation. Even so, theprogramme was identified by some in the audience studyas helping them to understand the issue. The problemComic Relief is wrestling with is how it is possible to gobeyond this and produce programmes which entertain,inform and generate commitment yet still sustain amass audience.C.3.2.4. ComedyTHE MARK THOMAS COMEDY PRODUCTThis Channel 4 comedy series began its third, eight-weekrun on 13 January 1999, during the sample period. TheMark Thomas Comedy Product is quite distinct from anyother comedy programme on British television. Currentaffairs are combined with practical jokes in order tohighlight injustices, or to seek out the truth frompolitical and corporate decision-makers. The show isbroadcast at 2100, lasting half an hour.While most of the subject matter of this eight-weekrun concerned domestic politics, the first twoprogrammes focused on the arms industry and itsexports to mainly developing countries. There were threemain targets for Mark Thomas’s wit here. First of all, hetargeted oppressive regimes which use imported arms toenforce domestic rule. At an arms fair in Athens inOctober 1998, he used a concealed camera to film avariety of stalls at the fair, including those of Algeria,Indonesia, Kenya, Saudi Arabia and Colombia. Hecommented: “All your top torturers there.” Secondly, hetargeted the British arms industry. Having usedconcealed recording equipment in interviews with armsmanufacturers, Thomas showed their lack of concernabout the use of their products. Thirdly the Britishgovernment was accused of leaving legal loopholes inarms export controls, allowing the arms industry to useoverseas production to evade controls. He exposedvarious levels of deceit, or at least evasion of the truth, onthe part of each of his targets.The first programme involved Mark Thomas and afriend visiting the Defendory International arms fair inAthens. Thomas and his friend set up a public relationscompany called Mackintosh-Morley for the occasion,offering their services to the visiting arms companies andregimes. The organisers of the arms fair welcomed thepair, saying that they were the first PR company to takepart. Mackintosh-Morley displayed advertising bannersabove their stall: ‘Who’s Winning the War of Words’ and‘Are You Ready When Amnesty International ComesKnocking on Your Door?”At the arms fair Mackintosh-Morley met the Serbian,Sri Lankan and Egyptian delegations. The ZimbabweanMinister of Information admitted that he ‘gets better atlying every year.” Doug Henderson, Minister of State forthe UK Armed Forces was filmed wishing the companyluck, hoping that they would get plenty of contracts.The Kenyan delegation chose to accept a brief mediatraining workshop from Mackintosh-Morley. As part ofa demonstration of how best to deal with hostile mediasituations, they were questioned by Mark Thomas abouttheir country’s human rights record and advised on thebest ways of managing such an interview. Major GeneralNjoroge, Deputy Commander of the Kenyan Armyexpressed his views of Amnesty International, arguingthat the organisation does not understand Kenyancultural views of child abuse, wife-beating and otherhuman rights abuses, saying “wife-beating is a way ofexpressing love.” While this statement from Njorogeportrays a bleak view of attitudes towards human rightsin the country, a later interview by Mark Thomas withMrs. Kittony, a Kenyan MP, confirmed that wife-beatingin Kenya is illegal and that the government does notcondone it.On the second day of the arms fair, Mark Thomas metthe Indonesian delegation and invited Major GeneralWidjojo of the Indonesian Armed Forces to complete abrief media training exercise. As a result of this, theIndonesian delegation asked Mackintosh-Morley topitch for a six-week media training course to teach theIndonesian Army the skills of PR. This first programmeended with footage of the Dili massacre in East Timor,where the military was seen indiscriminately gunningdown unarmed civilians. The statement was made that271 people were killed on this occasion.In the second programme of the series, Mackintosh-Morley met with the Indonesian Defence Attaché,Colonel Halim. The comedian uses this opportunity toask questions about British arms in Indonesia. Halimhesitantly denies that the hawk jets sold to his country byBritain are used in East Timor: ‘No, yes, no.’ Respondingto a more general question about British militaryequipment being used in East Timor, the Colonel replies:Yes, we use some, but it is old equipment… for exampleSaracen.Mark Thomas switched his attention in the secondhalf of this programme to the British arms industry, andDFID – July 2000 91
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issuesDFIDDepartmentforInternationa
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Introduction to the Three-Part Stud
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MethodologiesI. Content study condu
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III. Production study conducted by
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ContentsA. Key Findings 3A.1. Conte
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A. Key FindingsA.1.●●●●●
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B. SummariesB.1.Content Study(Glasg
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ulletins, followed by aid/developme
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travel/adventure programmes in the
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EXERCISE 4: COMIC RELIEFGroups were
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Cookery programmes seemed to bring
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Content and Audience Studies(Glasgo
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events. Jamaica featured only in sp
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Comparing Figures 1, 2 and 3 shows
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Figure 6: BBC coverage of the devel
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and Newsnight were also much more l
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Figure 1: Number of references made
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Newscaster: Well of course they may
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A fifth possible consequence of the
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American accusations of discriminat
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the desire of the small scale farme
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industry in considerable detail. Th
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statement made. The wide range and
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government would have to really get
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world as not much more than a serie
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F. Appendix: Countries of the devel
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G. Production Study (3WE)G.1.G.1.1.
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NEWSRichard Ayre, Deputy Chief Exec
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policymakers/commissioning editors
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G.2.2.6. Belief in regulatory prote
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gloomy, so we call our programmes
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“There may be more caution about
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what their audience wants and we le
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“Problems and issues have traditi
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“You still need substance, but no
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“The programmes aren’t of inter
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G.5.3. What does work on television
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“Pre-trailed news stories are bec
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“It seems that documentaries are
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H. ConclusionTelevision output that
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I. RecommendationsIt could therefor
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editors it has been pursued with in