extract was also from Shanghai Vice and showed theimpact of an earthquake on a local community. Eachvideo extract was followed by a group discussion. Therewere six groups involved in this exercise. The ethnicminority group was Chinese and we also showed thematerial to the group of 10 year-olds.Following each section of film shown, respondentswere asked questions. Few people within the groupsdoing this exercise had actually seen the programmes(although a small number of members of other groupshad).POSITIVE AND NEGATIVE RESPONSESThe 15 year-old group had no interest in the programmesand all claimed that they would not watch this type ofprogramme on television. Interestingly, the ten year-oldswere very interested in the section on drugs. They alsosaw China as a rich country because that was where theirtoys came from. But, overall the groups of young peoplehad little comprehension of China at any level. Havingbeen shown the film report on students rioting theycould not give any valid or clear explanations as to why itwas happening.Moderator: Does anybody remember that piece of filmfrom the TV news?1st: No.Moderator: What do you think they are doing? What arethey protesting about?2nd: Rights.Moderator: Where do you think that is taking place?3rd: China.2nd: They were wanting the British Emperor to get rid ofit because they were burning the flag.Moderator: They were burning the flag, right. What typeof people do you think that are?1st: Just people.Moderator: Do you think you would be concerned if youlived in that country with something like that going on?3rd: Yes.Moderator: Why?4th: Violence. (15 year-olds, Glasgow)In general this group had some quite general ideasabout what they thought China itself might be like.Although participants could offer descriptions, theirunderstanding of the country was limited. It was clearthough that the ideas and images they offered hadoriginated from the media:Moderator: What do you think when you think of China– what people in China are like or what’s China like?1st: Crowded.2nd: Not too many cars, they go about on wee bike things.3rd: Modern. Big crowded cities.4th: No freedom of speech. There is rioting and doesn’tseem as if they are listening. The people don’t seem to belistened to at all.2nd: You are controlled a lot by the government.Moderator: Those kind of images, where do you thinkyou would get them from?4th: News.3rd: And films. (15 year-olds, Glasgow)1st: When I think of China I think of Tiannamen square,of Hong Kong being handed back, of old age communismI suppose.2nd: And the Killing Rooms3rd: What’s that?2nd: There was a programme on about all these homeswhere they keep all the little girl babies that nobodywants. It was totally horrific the conditions these childrenwere being kept in, in that country. It was because theywere all only allowed one child and everyone wanted thatchild to be a boy. So, they just dumped them if they weregirls and they ended up in these awful homes.Moderator: Do you think that is common in China?2nd: I’m not really sure, its just that I saw thatprogramme and it was very disturbing. I know you do seelots of things about China, like it being industrial andmodern and that, but I always think of those children, Ican’t help it.Moderator: What about anyone else?3rd: Its like everything else, you only see what the newstells you so we will all remember the rioting or the studentdemonstrations, or the children in homes. But you don’thave real idea of what its really like. It’s like Russia, sobig, how could they possibly tell you all that is going onthere. (Middle class, London)1st: We would remember hearing about Communismand poverty from years ago, but its not the same now. I134 DFID – July 2000
think of China as being quite an industrialised place witha huge workforce.2nd: Is that not Japan?1st: No, I don’t think so. Look at half the things we stillbuy, they all say made in China on them. I mean theycould potentially be one of the most powerful forces in theworld, the West is afraid of them now.Moderator: What makes you think that?1st: I was watching one of those, it wasn’t the <strong>World</strong> atWar, but one of those long history of the twentieth centuryprogrammes and it was talking about the growing powerof China. I can’t remember what channel it was on but itwas very good. It looked at all these countries in relationto each other and how the world order was changing.3rd: Yeah, I suppose you must be right. You see loads ofChinese people here now, here to get educated and they’reall doing medicine and law and the like. That countrymust have money to be able to send those kids all the wayhere. (Retired, London)There were differences between those respondentswho saw China as a ‘poor’ country and those who viewedit as being highly industrial. What was common thoughwas that none of the respondents really ever mentionedChina as a developing world country (in the same waythey clearly did with Africa). Within these groups therewas no substantial knowledge about the political andcultural history of China, apart from references tocommunism. The respondents found it easier to discussChina in relation to fictional programmes or films(rather than factual news or documentaries which theystated there were not many of). As such, referencesparticularly to (unnamed) war films or films such as TheLast Emperor were made to discuss what they thoughtChina may have been (or may still be) like.It was only the Chinese group who differed in theiropinions on this area and who highlighted the fact thatmany of the images shown of China were perhaps dated.They did not think viewing British media images wasconducive to understanding. This view was perhapssupported by the fact that none of the other respondentsin this section could discuss China, its problems orpotential solutions in the same way they could aboutother countries:1st: Having come from China, in China we saw somepropaganda and the other side. Here it is all the other side.Join them together and we will understand what is reallyhappening..(Ethnic minority, Chinese, Glasgow)While in China they were being offered mainlypositive images of life, here it was felt that the mediacoverage centred on disasters and political unrest withno historical context. They did, however, have a verypositive response to Shanghai Vice.THE INFLUENCE OF SHANGHAI VICE ON IDEASABOUT CHINAThe Chinese group believed that Shanghai Vice was a wellmade programme which was good even though it hadchosen to show selective images of Chinese life. Theystated that the people involved were at least ‘normal’everyday people, something which you did not see inother types of programming. The remainder of thegroups had a varied response to the programme. As hasalready been stated the 15 year-olds showed no interest inthe programme’s content, apart from a section showingthe consequences of an earthquake on a village. Theirinterest in this stemmed from a general liking of ‘naturaldisaster’ programmes which they stated they commonlywatched.Other groups claimed to have liked the format andwere interested or amused at some of the clips theyviewed For instance, the retired group related to a sectionof the film which showed a group of middle-agedChinese people singing western songs:1st: Oh yes, we know all those songs, we used to sing all thetime before there was TV and that. I used to love that songMona Lisa2nd: Oh don’t start singing now, please...1st: Very funny, but really, I didn’t realise they weren’tallowed to sing western songs though, that’s quite sadreally.2nd: Well they wouldn’t be would they, I mean they wereunder communist rule then and everything fromAmerica or here or wherever was seen as bad, like Russia.It’s amazing though that they still got hold of all the wordsand kept on singing.3rd: But we did that as well. That’s just a human thing.In times of strife people always pulled together like that.They still do all over the world, that will never change.Moderator: Having seen these sections of theprogramme if you saw something like that advertisedwould you sit down and watch it?1st: I probably would I think. There was a lot to do withhistory, but it was all about normal people, not politiciansor diplomats or whatever. They were just people like us,ordinary people just trying to get by.DFID – July 2000 135
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issuesDFIDDepartmentforInternationa
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Introduction to the Three-Part Stud
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MethodologiesI. Content study condu
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III. Production study conducted by
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ContentsA. Key Findings 3A.1. Conte
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A. Key FindingsA.1.●●●●●
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B. SummariesB.1.Content Study(Glasg
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ulletins, followed by aid/developme
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travel/adventure programmes in the
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EXERCISE 4: COMIC RELIEFGroups were
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Cookery programmes seemed to bring
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Content and Audience Studies(Glasgo
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events. Jamaica featured only in sp
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Comparing Figures 1, 2 and 3 shows
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Figure 6: BBC coverage of the devel
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and Newsnight were also much more l
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Figure 1: Number of references made
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Newscaster: Well of course they may
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A fifth possible consequence of the
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American accusations of discriminat
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the desire of the small scale farme
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industry in considerable detail. Th
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statement made. The wide range and
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C.2.2.3. The Presidential elections
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The Newsnight report on the electio
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work in the South. Nobody will allo
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fashion, but they are not allowed t
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attack. Sky News reported, ‘It is
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There is little explanation of why
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these thugs which stated that they
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differentiated continent, with many
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ambassador, Humberto De La Calle wa
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say the government is doing nothing
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of the violence and civil war which
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education. The reporter then linked
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A significant section of BBC1’s s
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Although a range of countries are i
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pop stars supported a big campaign
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discussion of the total so far achi
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We’ve had a number of Britons ove
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the introduction to the feature, wi
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with the question he posed at the e
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numerous references to the improved
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public opinion was adverse to it an
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have a vested interest in the judge
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