loans”. Private exporters, responsible for about 60% ofthe country’s exports, said this week many growers andintermediaries had failed to deliver coffee since theearthquake, potentially complicating export obligations.(The Financial Times 5.2.99)The relationship of coffee to cocaine is not explored.Many farmers planted coffee instead of cocaine in a bidto stamp out the drug trade, yet there is no discussion ofwhat will happen if the coffee crop has been destroyed.The focus of television on pictures and extra-ordinaryvisual moments which illustrate the crisis, has led to aneglect of context and explanation. But if Colombia is tobe seen and understood as anything more than a disasterarea, then it is important that its people be shown ashaving a history, politics, economy and everyday lifewhich both pre and post-date the visual images of anearthquake.C.2.5. Education in TanzaniaThere was one item in the sample which concentratedspecifically on the role of the International MonetaryFund in relation to debt cancellation. A special report oneducation and debt was broadcast on BBC’s Newsnight on22 March, 1999. This report from Tanzania incorporatedinterviews with governmental and IMF representativeswithin Tanzania, discussions with local people andteaching staff and an explanatory narrative from theNewsnight reporter. One of the strengths of this reportwas the use of visual images of local people in a variety ofsettings, rather than stereotypical imagery ofmalnourished children.The headlines on this news feature included astatement about the difficulties faced by a countryburdened with debt repayment, and the need to redirectfinances into education as a necessity for development:HEADLINE: Also tonight from Africa – it’s a choice –debt repayment or education. In Tanzania, millions ofchildren are losing out, consigned to a life withoutlearning, in poverty.The point that ‘developing countries’ cannot‘develop’ without education was repeated at variousstages. The report began with a repetition of the sametheme, quoting a new report by the charity Oxfam:Newscaster: More than a quarter of the world’s childrenface the prospect of a life of poverty because they never goto school, or they leave before they learn to read andwrite. One reason according to an Oxfam reportpublished today is a simple matter of mathematics. Manypoor countries are being forced to spend far more on debtrepayment than on education.One of the unusual features of this report was that ithighlighted achievements previously attained byTanzania: that here was an African country where theformer president Nyerere had made significant advancesin moving towards universal primary education. It alsoincluded impressive images of a graduation ceremony ina relatively poor African country:It’s an important day for Tanzanian education. 37 yearson from independence, the East African state now has itsown Open University, and this is the first graduationceremony. Sitting alongside President Mkapa is the guestof honour, Julius Nyerere, Tanzania’s first president. Hespent his political life supporting the liberation strugglesin Southern Africa and stressing that true liberation athome could only come through education. As president hedeclared the goal of free primary education for all, andalmost achieved it back in the late seventies. Now thecountry’s in debt and that goal has been abandoned.The report then moved on to a film of a village schoolin Tanzania’s farming heartland. The pupils all stoodoutside the school building, dressed smartly in theiruniforms. The headteacher called out a number of namesof children, who came forward. He then dismissed themfrom the school, while the narrator explained:The new school year started in January when pupils whohaven’t paid their fees are summoned by the headmaster.The sums they owe may seem negligible translated intosterling, but these are the children of often desperatelypoor subsistence farmers, who find it hard to find £3 ayear for school fees, and further contributions for desks oruniforms. It can come to nearly £12 per child.Film of the conditions inside the school highlightedthe lack of funding in education in recent years. With nodesks and chairs, the children had to sit on the dirt floor.The headteacher also explained that he had only fourteachers for over 200 pupils. The camera followed one ofthe dismissed pupils, Kasim Djuma, to his home. Thenarrator explained that his father’s crops had failed dueto drought one year, then El Niño and severe floodinglast year, and drought again this year. The father, DaudiDjuma explained (subtitled):As you can see, this is a very small farm and I only growmaize. I don’t have any cattle. The soil is poor, there’s adrought and I’m unable to get together the money for mychildren’s school fees.Focusing on an individual family within one smallfarming community in Tanzania, Newsnight illustratedhow farmers have struggled to sustain their businesses inthe face of severe climate changes. The feature showedhow children from such families are being locked out of60 DFID – July 2000
education. The reporter then linked this situation withthe role of the International Monetary Fund, explainingthat Tanzania’s economic and social welfare policies haveto be agreed with the IMF. He spoke to Godfrey Wiwafrom Oxfam who explained the constraints placed uponeducation policy by the IMF:This whole question of cost sharing which was imposed byIMF policies has affected very much mostly very poorparents. Over fifty percent of our people are very poor.Despite the impossibility of many parents findingmoney to pay school fees, penalties can be harsh. Theheadmaster who had a family himself, faced having hisown salary cut, if he failed to produce fees for all thepupils. He therefore reluctantly referred Daudi Djuma tothe local council. Djuma was filmed appearing before thevillage council, who imposed financial penalties uponhim. He explained that because he simply could not pay,he might be sent to prison, increasing hardship on hisfamily. The narrator explained that despite the stringentconditions imposed on education under the IMF, debtrelief remained a distant goal. An IMF assessment teamwas due to visit Tanzania:If their report is positive, that Tanzania has correctlyfollowed the agreed economic policies for the last threeyears, then the country’s individual creditors have agreedto cut part of their debt. But there will still be no relief ofthe debt to the IMF and <strong>World</strong> Bank until after a secondthree year term in 2002, and that’s not guaranteed.The report concluded:For the children of Isundi and all those others who’redamaged by the crisis in Tanzania’s schools, it’s surelycrucial that there is rapid relief, and a guarantee from thegovernment that any savings made are spent on prioritieslike education.C.2.5.1. DiscussionAnalysis of television news shows that key economicterms are used regularly in discussion of such issues asworld trade and debt cancellation. The feature oneducation in Tanzania focused particularly on the role ofthe IMF. The audience study indicated that althoughviewers were usually aware of the existence of thisorganisation, and had heard of the debt campaign, theyhad little or no understanding of the relationshipbetween the two. The Tanzanian story differed frommost similar news items in its attempt to exploreconcepts of development. Statements about the conflictbetween debt repayment and education were repeatedthroughout the feature, while the point about educationbeing essential for development was reinforced byinterviewees like President Nyerere.The audience study indicated some concern aboutdebts being cancelled too quickly, without sufficientregulation to ensure that funds would not be squandered.The Newsnight feature offered an example of a countrywhich had had to impose strict conditions on itseducation provision, in order to begin the process of evenbeing considered for debt relief. Positive images wereincluded in the report, including the introductory film ofthe first Open University graduation ceremony. Images ofbuilt up urban areas were interspersed with the continuingnarrative of life in a rural area. The focus on one family, theDjumas, helped to illustrate, firstly, the hardship faced bysubsistence farmers struggling to survive following threeyears of destructive climatic conditions. It also indicatedthat the conditions instigated by the IMF had resulted inthe introduction of school fees which were unaffordable tothese subsistence farmers. The policy of penalisingindividuals who failed to pay school fees was dramaticallyillustrated by the film of children being dismissed in frontof the whole school, and subsequently by the impositionof unpayable fines on the father of the family.A report such as this can be very effective, as indicatedin the audience research groups, because it focuses onwhat are seen as the ‘everyday lives’ of people in thedeveloping world’, while still explaining the keyrelationships which affect social and economicdevelopment.C.2.6. Hurricane MitchIn October 1998, Hurricane Mitch had hit CentralAmerica. Flooding caused by the hurricane had causedthousands of deaths, destroyed hundreds of thousandsof homes and devastated much of the country’s farmlandand infrastructure. This event was one of an increasingnumber of natural disasters to take place in the past fewyears. It was covered by news programmes on all channelsat the time it occurred.Participants in the audience study said that they feltoverwhelmed by the reporting of natural disasters ontelevision news. Many indicated that they would like tosee follow-up reports which indicated how countrieswhich had experienced such events were progressing.From the profile of news programmes (see E.1. of thisStudy), it was found that two news programmes hadreturned to the scene of a major disaster to report on thecurrent situation. BBC1’s Nine o’clock News returned toHonduras on 9 and 10 February 1999, to assess theaftermath of Hurricane Mitch. A few weeks later, on 2March 1999, ITN’s News at Ten also returned toDFID – July 2000 61
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issuesDFIDDepartmentforInternationa
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Introduction to the Three-Part Stud
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MethodologiesI. Content study condu
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III. Production study conducted by
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ContentsA. Key Findings 3A.1. Conte
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B. SummariesB.1.Content Study(Glasg
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ulletins, followed by aid/developme
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magpie approach to the countries he
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Fiestas in Mexico have a unique exu
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concerned the hunting skills of bus
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traditional Peruvian culture and in
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HISTORYPinochet and Allende: The An
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Trailblazers where to varying exten
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D.1.3. Group discussionOnce the exe
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Dominican Republic for 14 nights al
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NATURAL HISTORY/WILDLIFEMost respon
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Moderator: Do you like Comic Relief
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1st: There’s only so much you can
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quarters of an hour to phone and th
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think of China as being quite an in
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selective (in relation to the issue
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1st: They haven’t even got an eco
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government would have to really get
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world as not much more than a serie
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F. Appendix: Countries of the devel
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G. Production Study (3WE)G.1.G.1.1.
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NEWSRichard Ayre, Deputy Chief Exec
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policymakers/commissioning editors
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G.2.2.6. Belief in regulatory prote
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gloomy, so we call our programmes
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“There may be more caution about
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what their audience wants and we le
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“Problems and issues have traditi
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“You still need substance, but no
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“The programmes aren’t of inter
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G.5.3. What does work on television
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“Pre-trailed news stories are bec
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“It seems that documentaries are
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H. ConclusionTelevision output that
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I. RecommendationsIt could therefor
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editors it has been pursued with in