and scores of skulls in a field, are juxtaposed againstphrases such as ‘everyone has lost members of theirfamily’, ‘these are real people, wives, children and fathersjust like you and me’. For example:Paul Bradley: Everyone has lost members of theirfamily. This is the kind of place Comic Relief cash shouldbe working and it is. You’re helping here because these arereal people, wives, children and fathers just like you andme. This is Denise whose husband was killed on 9 April1994.Paul Bradley: On 11 April, the militia came for her andthe rest of her family. (12.3.99 Comic Relief 1900-2300)Denise then tells her story:Denise: They were hitting me and they put us in a line.Myself, my daughter and our family who had come tovisit us. They lined us up in the living room in front of thewindow, the killers went outside, opened the window andfired in at us. The first bullet hit one of the young boys inthe head and I saw him die. I prayed that I wouldn’t seemy daughter die, she was so young and really loved thatboy. She crawled on top of his body calling out his name.Suddenly, there was another burst of gunfire, I threwmyself in front of my daughter to protect her, I was hit inthe chest, it went right through me. I fell on my daughterand she fell in the suitcase behind us and it closed. Theykept shooting, I could feel the bullets hitting my arm. Wewere left for dead. Everyone was dead. All the childrenwere dead except for me and my daughter. I spent daysand nights hiding in a bush, my arm was rotting. Therewere maggots in it. In the end I pulled my own arm off, itwas unbearable, so I twisted it and it just came away inmy hand.The analogy which Paul Bradley makes betweenRwanda, Yugoslavia and the holocaust is important. Itbegins to explain the genocide in terms that a Westernaudience could relate to. But the brevity of the referencemeans that its power to explain is likely to be lost in theintensity of the personal account that precedes it.Paul Bradley: When you think about the holocaust andthe second world war and things that are going on inYugoslavia and atrocities that are happening all over theworld, you lose faith in humanity I think, and think thatthe world’s gone mad. But one thing about meetingDenise and Ester and the people here, they don’t have ashred of self-pity for what’s happened to them. They’regetting on with their lives and they’re very positive and Idon’t know how they do it. I think they must be superhuman.I don’t know.Paul Bradley: And yet with your help, Denise andwomen like her are turning their lives around and arestarting again. (Comic Relief 12.3.99 BBC1 1900-2300).The word ‘genocide’ is frequently used in the films,but is not explained or contextualised by reference to thehistorical or political catalysts of the conflict:Paul Bradley: There was a genocide in Rwanda in 1994.Thousands of women lost their husbands, thousands ofchildren lost their parents, nearly a million people werekilled. (12.3.99 Comic Relief 1505-1735)Paul Bradley: Every street is a reminder of the horrorsof the genocide.Ester: And the road block was here, this is where theywere killing people and putting them in trenches.(12.3.99 Comic Relief 1505-1735)The personalisation of violence is of courseimportant in the focus on the courage and humanity ofthe victims. For example:Example 1. Paul Bradley: This is Denise whosehusband was killed on 9 April 1994. On 11 April, themilitia came for her and the rest of her family.Example 2. Paul Bradley: These women are all widowsand your money is helping them, because Comic Reliefare supporting an organisation that’s working withthousands of widows across Rwanda. At the heart of thiswork is a woman called Ester who lost her husband in thegenocide.Ester: He was killed, he was killed during the genocide inApril ‘94.In the case of the second example, over news footageof the conflict, the reporter states, ‘the horrific violenceof this conflict beggars belief’. Ester delivers her personalaccount:Ester: My husband was teaching in that school and wewere leaving the compound of the school, so when thegenocide started, we ran to hide into the school. Oneevening, the last day of April, they came in and they puttwo groups, men and boys in one group, women andchildren in another group. They took them outside thecompound and they shoot them. (12.3.99 Comic Relief2300-0100)There is no easy prescription for how such a desperatestory as the genocide in Rwanda could be covered. Thedifficulty which faced Comic Relief and many other newsand documentary programmes was how to convey boththe enormity of the tragedy and the humanity of the88 DFID – July 2000
victims without engendering a total sense of despair inthe audience about the problems of Africa and its future.Coverage of world debtThe strength of Comic Relief is that it can use comedyand the high profile of its performers to present issuessuch as the debt crisis to mainstream mass audience. Thedifficulty is that the need to sustain audience attentionmeans that there are limits to how much a complex issuecan be explained. An attendant problem is that the needto summarise and provide shorthand explanationsmight mean that an issue becomes distorted or unclearand that the audience ends up understanding little morethan when the programme started.In this context the programme Comic Relief’s Debt WishLive was examined, and the explanations given within itwere compared with those available from other sources.This is not to suggest that all these explanations couldhave been included. But it is important to identify thegap which exists between what an audience is givenand what it may need to know for an adequateunderstanding. In fact the audience study showed thatwhile people were generally in favour of resolving thedebt crisis, they had very little idea of what had caused itor what was involved in finding a solution.The style and content of Debt Wish Live differsdramatically from established Comic Relief formats. Theaudience is given a bird’s eye view of three worlds; thestage show, the back-stage action and clips of poverty inAfrica. Behind-the-scenes shots of the live show interjectwith paparazzi-style camera chases up corridors andperformers who exclaim, ‘Lenny Henry spoke to me, heknew who I was roughly, he knew my name.’ Thejuxtaposition of showbiz melodrama against the verydifferent drama of debt in Africa flashlight thedisparaging realities of life in the First <strong>World</strong> comparedto the Third. The show opens with a lengthy satiricalpiece by Rowan Atkinson in his character sketch, theVicar of Brixton, (five minutes forty-three seconds ofbanter). It is not until the show is substantially underwaythat its purpose is made clear. The reason is ‘debtreduction’, a point which is reiterated at the end:Tony Robinson: Ladies and gentlemen, before the lastnumber I just want to remind everyone here and athome, why we’ve all been doing this tonight, if thousandsof us called during the week, the government will knowthat debt reduction is something we all care passionatelyabout. Think about it, for every pound that we give in aid,the poorest people pay us back £13. It’s madness, it’s notfair and because of this burden of debt, seven million kidsdie every year. Please call, the number is on your screenor on the envelope you were given tonight. We don’t wanttheir money, we don’t want your money, we just wantyou to call and help us change the world. This is somethingfrom which you just can’t turn and walk away.But, as the Guardian noted investment more thandebt reduction is the core issue. Among the poorestcountries, 50% of the debt is not being repaid, so areduction in debt would only be a ‘paper transaction’which would contribute little to immediate developmentneeds (18.6.99). Countries need investment; to develop,and debt has to be cancelled not just reduced.The programme shows the consequences of debt:One of the reasons why countries are so poor is debt. Forthe last 20 years, the poor countries of the world have beentrying to pay back their debts to the west. As a resultthey’ve had very little money to spend at home on all thethings necessary to make a country work.It shows images of an old truck with no wheels, a manplacing a pane of glass in its door, men recycling slates forroofs, and images of a hospital with a rusty sink andscales. The graphic: ‘Debt keeps poor countries poor’appears and the visuals close in on a patient’s face.Another graphic states: ‘And every year they are gettingpoorer.’ The causes of African poverty are little exploredbeyond familiar images of hospital beds, sick childrenand dying babies. We are told that Africa is ‘poor’ becausefor 20 years they have ‘been trying to pay back their debtsto the west.’ But the graphics which accompany thevisuals of poverty cut to the effects of debt rather than itscauses. The causes of African poverty are few accordingto the show. They are attributed to African dictatorsdescribed as ‘mad despots...who trousered the money’and loans squandered on ‘armies...to suppresspopulations’. One sequence asks:Graphic: How did poor countries get into such debt?Graphic: Who lent them the money in the first place?Voice-over: The bank balance of the Third <strong>World</strong> is soseriously in the red. Why? Because of a lending andborrowing spree in the 1970s. Some of it was good, butmuch of it was bad, for example, the west lent money toAfrican dictators like Idi Amin who spent it on grandioseprojects and armies to suppress their populations. Theyare still paying these debts today.Graphic: Why should Africans today pay back the cost oftheir own suppression?In another programme, Stephen Fry points out thatit is African countries who are the donors and westernerswho are the recipients (Comic Relief’s Great BigDFID – July 2000 89
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issuesDFIDDepartmentforInternationa
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Introduction to the Three-Part Stud
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MethodologiesI. Content study condu
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III. Production study conducted by
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ContentsA. Key Findings 3A.1. Conte
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B. SummariesB.1.Content Study(Glasg
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ulletins, followed by aid/developme
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travel/adventure programmes in the
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EXERCISE 4: COMIC RELIEFGroups were
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Cookery programmes seemed to bring
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Content and Audience Studies(Glasgo
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events. Jamaica featured only in sp
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Comparing Figures 1, 2 and 3 shows
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Figure 6: BBC coverage of the devel
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and Newsnight were also much more l
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Figure 1: Number of references made
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Newscaster: Well of course they may
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A fifth possible consequence of the
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American accusations of discriminat
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the desire of the small scale farme
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industry in considerable detail. Th
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1st: They haven’t even got an eco
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government would have to really get
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world as not much more than a serie
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F. Appendix: Countries of the devel
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G. Production Study (3WE)G.1.G.1.1.
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NEWSRichard Ayre, Deputy Chief Exec
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policymakers/commissioning editors
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G.2.2.6. Belief in regulatory prote
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gloomy, so we call our programmes
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“There may be more caution about
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what their audience wants and we le
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“Problems and issues have traditi
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“You still need substance, but no
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“The programmes aren’t of inter
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G.5.3. What does work on television
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“Pre-trailed news stories are bec
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“It seems that documentaries are
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H. ConclusionTelevision output that
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I. RecommendationsIt could therefor
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editors it has been pursued with in