C.3.2.8. Discovery ChannelINTRODUCTION AND SAMPLEOne week of programmes on Discovery Channel wasrecorded for this study, from 2 – 9 March.Discovery Channel broadcasts from 1600 to 0200,seven days a week. During the sample week, there were norelevant programmes shown at the weekend, but therewere ten programmes during the week which focused ondeveloping countries, mostly travel/adventure series.They included a range of styles of presentation, andvaried in the depth of discussion of their destination.Compared to holiday shows on the terrestrial televisionchannels, there tended to be far less interest inopportunities for consumption, seeking a bargainholiday, or attracting potential visitors to the countries.The Discovery travelogues covered one destination ineach programme, and mainly involved one or twopersonalities presenting an entire series. In theserespects, the agenda resembled that of the BBC2travel/adventure series in the sample. AlthoughTrailblazers on Discovery was presented by a differentpersonality each week, it most closely resembled TheRough Guide series on BBC2, in that the presentersapproached their travels with a spirit of adventure andenthusiasm. They spoke to and formed relationshipswith local people and discussed the history and politicsof their destination. The extent to which thesetravelogues are personality-led is indicated by some ofthe series names, such as Walkers <strong>World</strong>, presented byAnna Walker, and Nick’s Quest, presented by Nick Baker.Two of the programmes in the sample were historicaldocumentaries which offered greater depth and qualityof explanation than was available in most otherprogrammes in the sample. Pinochet and Allende (5.3.99)was a reconstruction of the 1973 coup in Chile. The LostCity of Zimbabwe (4.3.99) was an archaeologicalprogramme, introducing the historical arguments aboutwho had built Great Zimbabwe. Both programmesexamined the history of specific developing countries –Chile and Zimbabwe – in a global context, linking keyevents in their history to the interests of the west. Ratherthan simply replicating the typical imagery ofdisaster/war/violence in the developing world, eachviewed the country covered against a background ofimperialism and geopolitics. With The Lost City ofZimbabwe in particular, the viewer was presented withevidence of how our knowledge of the past can bedistorted by western economic interests.Of the 10 programmes, six were from Africa, two fromSouth America and two from South East Asia:Tuesday 2.3.99Wednesday 3.3.99Thursday 4.3.99Friday 5.3.99Saturday 6.3.99Sunday 7.3.99Monday 8.3.99Tuesday 9.3.998-8.30pm: Great Escapes:Into the Death Zone9-10pm: Trailblazers: Peru4.30-5pm: Walker’s <strong>World</strong>:Namibia5-5.30pm: Time Travellers:The Lost City of Zimbabwe1.30-2am: Time Travellers:The Lost City of Zimbabwe(repeat)4.30-5pm: Walker’s <strong>World</strong>:Zimbabwe, Botswana8.30-9pm: The Danger Zone:Uncharted Africa: The Kalahari10-11pm: Pinochet and Allende:The Anatomy of a CoupNo relevant programmesNo relevant programmes4.30-5pm: A River Somewhere:Bhutan8-8.30pm: Nick’s Quest: Uganda9-10pm: Trailblazers: NamibiaTRAVELOGUESThe style and content of the eight travelogues variedconsiderably. The first programme in the sample, GreatEscapes: Into the Death Zone was an adventure tale of mansurviving against the odds. Nick’s Quest visited anelephant reserve in Uganda, where his main concern wasto discover how one species of elephants had adapted tosurvive, following near extinction at the hands ofpoachers. Two different editions of Walkers <strong>World</strong> werescreened during the sample week. The focus of both wason safari, first in Namibia, and in the followingprogramme, in Zimbabwe and Botswana. On both tripsWalker travelled some distance, tracking wildlife.Trailblazers, which also screened twice during the sampleweek, had a different emphasis. Each one-hourprogramme had a separate presenter, one a televisionpersonality, the other a travel writer, and thepersonalities of the presenters had a strong impact on thestyle of the programmes. Both presenters spent time withlocal people, discussing local culture and lives, largelyavoiding tourist traps. A River Somewhere was part of aseries loosely based on fishing, presented by two quirkyAustralians. Again this programme had atravel/adventure feel, beginning with a lengthy trainjourney through India, arriving in Bhutan, a countryotherwise uncovered in the overall sample. UnchartedAfrica was one of a series of programmes presented by awhite African, Ralph Bousfield. This particular episode114 DFID – July 2000
concerned the hunting skills of bushmen, who Bousfieldand his guest followed and observed.In Great Escapes: Into the Death Zone, shown on 2.3.99,the climber Alan Hinks informed the viewer of thedifficulties and dangers he has faced in climbing in theHimalayas. The programme focused on his quest toconquer the five summits of the Himalayas that he hadnot yet climbed. The scenery was dramatic, withoccasional shots of local people on the paths on the lowermountain sides. But there was limited focus on thecountries surrounding the Himalayas.The Walkers <strong>World</strong> programmes were broadcast at1630 on 3.3.99 and 5.3.99. Although visually striking,these were the least informative of the four differenttravel/adventure programmes. Both programmescentred around safari expeditions, with the focus onopportunities to see the ‘big five’ mammals which aresought after by safari enthusiasts. In the second of theprogrammes, expert guide James Barden explained topresenter Anna Walker:We have four of the so-called big five – which are elephants,buffalo, lion and leopard. Unfortunately there are no rhino.While Ann Walker was unable to see black rhino inher safari to Zimbabwe, the search for this animal wascentral to the programme from Namibia.This is the only place they can be seen in the wild. There’snot many black rhino left. The numbers in the desert areaare around one hundred.In Namibia, the guide arranged for Walker to visit theHimba people, as he explained to her:This is Himba land. The main mission here is seeing theHimba and their culture. They’re one of the lasttraditional tribes in Africa. We’ll go out when it’s a bitcooler and see what they can teach us.In response to her question about the red clay theHimba women wear on their hair and skin, Walker wasinformed that the mixture protects their skin against thesun and mosquitoes. She was then treated to anapplication of the mixture on her legs, which seemed tocause her some consternation. Appearing increasinglyalarmed, she made the following comments:Does this stuff ever come off?... This wasn’t supposed tohappen..... What’s Himba for Can you stop nowplease?.... Timo, please translate... (To woman) I know,you think this is hysterical don’t you?Walker completed her journey at a permanent camp,which greatly impressed her. As she arrived, two blackmembers of staff greeted her, taking her bag, andhanding her a wet cloth and cool drink.This is smarter than what I’ve become used to. I need torelax a bit and be spoiled. These permanent tented campsseem to be springing up all over Southern Africa – withrunning water, bathrooms ensuite, a kind of luxuryalternative to roughing it in the bush. This camp’s built onthe edge of Etosha National Park to give you themaximum chance of seeing a lot of game.At the end of the second programme, Anna Walkersummed up:When you go on safari in Southern Africa you’re almostguaranteed to get really close to the game. Whether it’s theexcitement of riding an elephant or sheer terror of beingcharged by a hippo, or simply the romance of canoeingdown by the Zambezi, or just watching the game from thesafety of your hotel balcony, it really is an exhilaratingexperience and I can recommend it to anyone.Nick’s Quest was broadcast on 8.3.99 at 2000 for halfan hour. This programme was similar in many respects toWalkers <strong>World</strong>, in that the presenter’s main focus invisiting an African country was on the wildlife and safari.One difference was that the presenter Nick Baker wasalso interested in insect life. The programme alsoconcentrated on conservation and protection frompoaching, with the tuskless elephant the central featureof Nick’s Quest in Uganda.I’ve come to the Queen Elizabeth National Park inUganda to find a pretty special population of elephants.By 1980 over 90% of Uganda’s elephants had been wipedout by poaching. But these here survived – that’s why I’mhere – to find out exactly how they did it. In the last 30years Africa’s population of elephants has beendecimated for the trade in ivory and Uganda is noexception.... Civil unrest in the seventies and earlyeighties meant the country and its wildlife suffered... Butnow that political stability has returned the parks arebeing revitalised by being divided into zones – someexclusively for wildlife conservation, some for tourism –carefully managed, and local industry.The guides and experts in Walkers <strong>World</strong> had tendedmainly to be white. Nick Baker explained that his questin Uganda was to track down a local expert, who wasblack. While he appeared bemused by the fact that shewas not instantly available to appear on his programme,he accepted this delay with good humour:What I really need to do is talk to someone who knowsthese elephants personally and that’s Eve Abe. She’s thewoman who found the remaining 150 elephants. What isquite unusual about this quest is normally I find anexpert who introduces me to the animals. What she saidDFID – July 2000 115
- Page 1 and 2:
issuesDFIDDepartmentforInternationa
- Page 3 and 4:
Introduction to the Three-Part Stud
- Page 5 and 6:
MethodologiesI. Content study condu
- Page 7 and 8:
III. Production study conducted by
- Page 9 and 10:
ContentsA. Key Findings 3A.1. Conte
- Page 11 and 12:
A. Key FindingsA.1.●●●●●
- Page 13 and 14:
B. SummariesB.1.Content Study(Glasg
- Page 15 and 16:
ulletins, followed by aid/developme
- Page 17 and 18:
travel/adventure programmes in the
- Page 19 and 20:
EXERCISE 4: COMIC RELIEFGroups were
- Page 21 and 22:
Cookery programmes seemed to bring
- Page 23 and 24:
Content and Audience Studies(Glasgo
- Page 25 and 26:
events. Jamaica featured only in sp
- Page 27 and 28:
Comparing Figures 1, 2 and 3 shows
- Page 29 and 30:
Figure 6: BBC coverage of the devel
- Page 31 and 32:
and Newsnight were also much more l
- Page 33 and 34:
Figure 1: Number of references made
- Page 35 and 36:
Newscaster: Well of course they may
- Page 37 and 38:
A fifth possible consequence of the
- Page 39 and 40:
American accusations of discriminat
- Page 41 and 42:
the desire of the small scale farme
- Page 43 and 44:
industry in considerable detail. Th
- Page 45 and 46:
statement made. The wide range and
- Page 47 and 48:
C.2.2.3. The Presidential elections
- Page 49 and 50:
The Newsnight report on the electio
- Page 51 and 52:
work in the South. Nobody will allo
- Page 53 and 54:
fashion, but they are not allowed t
- Page 55 and 56:
attack. Sky News reported, ‘It is
- Page 57 and 58:
There is little explanation of why
- Page 59 and 60:
these thugs which stated that they
- Page 61 and 62:
differentiated continent, with many
- Page 63 and 64:
ambassador, Humberto De La Calle wa
- Page 65 and 66:
say the government is doing nothing
- Page 67 and 68:
of the violence and civil war which
- Page 69 and 70:
education. The reporter then linked
- Page 71 and 72: A significant section of BBC1’s s
- Page 73 and 74: Although a range of countries are i
- Page 75 and 76: pop stars supported a big campaign
- Page 77 and 78: discussion of the total so far achi
- Page 79 and 80: We’ve had a number of Britons ove
- Page 81 and 82: the introduction to the feature, wi
- Page 83 and 84: with the question he posed at the e
- Page 85 and 86: numerous references to the improved
- Page 87 and 88: public opinion was adverse to it an
- Page 89 and 90: have a vested interest in the judge
- Page 91 and 92: family are about to leave Nigeria f
- Page 93 and 94: had helped orphaned children in Uga
- Page 95 and 96: There are 100,000 widows in Rwanda
- Page 97 and 98: victims without engendering a total
- Page 99 and 100: minimum payments and the totals mus
- Page 101 and 102: Programme title Channel Date Destin
- Page 103 and 104: into. Little background information
- Page 105 and 106: TOURIST DEVELOPMENTThere is a disti
- Page 107 and 108: Guide: I think that the mere fact t
- Page 109 and 110: For many visitors this is their fir
- Page 111 and 112: I was a third of the way through my
- Page 113 and 114: inhabiting an isolated Mongolian vi
- Page 115 and 116: well as its Southern tip. It was wi
- Page 117 and 118: Six million people are crammed into
- Page 119 and 120: magpie approach to the countries he
- Page 121: Fiestas in Mexico have a unique exu
- Page 125 and 126: traditional Peruvian culture and in
- Page 127 and 128: HISTORYPinochet and Allende: The An
- Page 129 and 130: Trailblazers where to varying exten
- Page 131 and 132: D.1.3. Group discussionOnce the exe
- Page 133 and 134: Dominican Republic for 14 nights al
- Page 135 and 136: NATURAL HISTORY/WILDLIFEMost respon
- Page 137 and 138: Moderator: Do you like Comic Relief
- Page 139 and 140: 1st: There’s only so much you can
- Page 141 and 142: quarters of an hour to phone and th
- Page 143 and 144: think of China as being quite an in
- Page 145 and 146: selective (in relation to the issue
- Page 147 and 148: 1st: They haven’t even got an eco
- Page 149 and 150: government would have to really get
- Page 151 and 152: world as not much more than a serie
- Page 153 and 154: F. Appendix: Countries of the devel
- Page 155 and 156: G. Production Study (3WE)G.1.G.1.1.
- Page 157 and 158: NEWSRichard Ayre, Deputy Chief Exec
- Page 159 and 160: policymakers/commissioning editors
- Page 161 and 162: G.2.2.6. Belief in regulatory prote
- Page 163 and 164: gloomy, so we call our programmes
- Page 165 and 166: “There may be more caution about
- Page 167 and 168: what their audience wants and we le
- Page 169 and 170: “Problems and issues have traditi
- Page 171 and 172: “You still need substance, but no
- Page 173 and 174:
“The programmes aren’t of inter
- Page 175 and 176:
G.5.3. What does work on television
- Page 177 and 178:
“Pre-trailed news stories are bec
- Page 179 and 180:
“It seems that documentaries are
- Page 181 and 182:
H. ConclusionTelevision output that
- Page 183 and 184:
I. RecommendationsIt could therefor
- Page 185:
editors it has been pursued with in