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E. Recommendations1) Broadcasters should continue to examine closely theissue of audience understanding and how thisrelates to the current structure and content of newsoutput. The audience study shows that there is aserious problem relating to viewers’ comprehensionof news items about the developing world. For newsto be informative and to make sense to audiences,broadcasters may need to rethink their approach.They are already aware of this and some changes arebeing made.2) Some programme formats have shown that it ispossible both to attract audiences and to go beyondthe negative and limited images of the developingworld which are frequently offered. These includecookery, travel, comedy and arts programmes. Some,like Comic Relief, have shown that relativelycomplex issues can be explained in innovative andattractive ways. Broadcasters should further exploreand develop these innovative formats.3) There should be clearly identified strands for globaldocumentary programming with regular andaccessible slots in the schedules. Documentarieswere widely judged to be the most informative of allprogramme formats. But viewers complained thatsuch output is inadequately promoted, and is oftenstumbled upon by chance. Continuedmarginalisation of documentary programmes onthe developing world will have serious consequencesfor public knowledge and understanding.144 DFID – July 2000
F. Appendix: Countries of the developing worldAfghanistanDominicaMadagascarSao Tome and PrincipeAlgeriaDominican RepublicMalawiSaudi Arabia SenegalAngolaEcuadorMalaysiaSeychellesAntigua andEgyptMaldivesSierra LeoneBarbudaEl SalvadorMaliSingaporeArgentinaEquatorial GuineaMarshall IslandsSolomon IslandsBahamasEritreaMauritaniaSomaliaBahrainEthiopiaMauritiusSouth AfricaBangladeshFijiMexicoSouth KoreaBarbadosFrench GuianaMicronesiaSri LankaBelizeGabonMongoliaSudanBeninGambiaMoroccoSurinameBhutanGhanaMozambiqueSwazilandBoliviaBotswanaBrazilBruneiBurkina FasoBurundiCambodiaCameroonCape VerdeCentral African RepublicChadChileChinaColombiaComorosCongoCosta RicaCôte d’IvoireCubaDemocratic Republic ofthe CongoDjiboutiGrenadaGuatemalaGuineaGuinea BissauGuyanaHaitiHondurasIndiaIndonesiaIranIraqIsraelJamaicaJordanKenyaKiribatiKuwaitLaosLebanonLesothoLiberiaLibyaMyanmar (Burma)NamibiaNauruNepalNicaraguaNigerNigeriaNorth KoreaOmanPakistanPalauPanamaPapua New GuineaParaguayPeruPhilippinesQatarRwandaSt. Kitts and NevisSt LuciaSt Vincent and theGrenadinesSyriaTaiwanTanzaniaThailandTogoTongaTrinidad andTobagoTunisiaTurkeyTuvaluUgandaUnited Arab EmiratesUruguayVanuatuVenezuelaVietnamWestern SaharaWestern SamoaYemenZambiaZimbabweDFID – July 2000 145
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issuesDFIDDepartmentforInternationa
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Introduction to the Three-Part Stud
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MethodologiesI. Content study condu
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III. Production study conducted by
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ContentsA. Key Findings 3A.1. Conte
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A. Key FindingsA.1.●●●●●
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B. SummariesB.1.Content Study(Glasg
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ulletins, followed by aid/developme
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travel/adventure programmes in the
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EXERCISE 4: COMIC RELIEFGroups were
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Cookery programmes seemed to bring
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Content and Audience Studies(Glasgo
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events. Jamaica featured only in sp
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Comparing Figures 1, 2 and 3 shows
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Figure 6: BBC coverage of the devel
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and Newsnight were also much more l
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Figure 1: Number of references made
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Newscaster: Well of course they may
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A fifth possible consequence of the
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American accusations of discriminat
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the desire of the small scale farme
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industry in considerable detail. Th
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statement made. The wide range and
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C.2.2.3. The Presidential elections
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The Newsnight report on the electio
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work in the South. Nobody will allo
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fashion, but they are not allowed t
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attack. Sky News reported, ‘It is
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There is little explanation of why
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these thugs which stated that they
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differentiated continent, with many
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ambassador, Humberto De La Calle wa
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say the government is doing nothing
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of the violence and civil war which
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education. The reporter then linked
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A significant section of BBC1’s s
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Although a range of countries are i
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pop stars supported a big campaign
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discussion of the total so far achi
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We’ve had a number of Britons ove
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the introduction to the feature, wi
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with the question he posed at the e
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numerous references to the improved
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public opinion was adverse to it an
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have a vested interest in the judge
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family are about to leave Nigeria f
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had helped orphaned children in Uga
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There are 100,000 widows in Rwanda
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victims without engendering a total
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minimum payments and the totals mus
Page 101 and 102: Programme title Channel Date Destin
Page 103 and 104: into. Little background information
Page 105 and 106: TOURIST DEVELOPMENTThere is a disti
Page 107 and 108: Guide: I think that the mere fact t
Page 109 and 110: For many visitors this is their fir
Page 111 and 112: I was a third of the way through my
Page 113 and 114: inhabiting an isolated Mongolian vi
Page 115 and 116: well as its Southern tip. It was wi
Page 117 and 118: Six million people are crammed into
Page 119 and 120: magpie approach to the countries he
Page 121 and 122: Fiestas in Mexico have a unique exu
Page 123 and 124: concerned the hunting skills of bus
Page 125 and 126: traditional Peruvian culture and in
Page 127 and 128: HISTORYPinochet and Allende: The An
Page 129 and 130: Trailblazers where to varying exten
Page 131 and 132: D.1.3. Group discussionOnce the exe
Page 133 and 134: Dominican Republic for 14 nights al
Page 135 and 136: NATURAL HISTORY/WILDLIFEMost respon
Page 137 and 138: Moderator: Do you like Comic Relief
Page 139 and 140: 1st: There’s only so much you can
Page 141 and 142: quarters of an hour to phone and th
Page 143 and 144: think of China as being quite an in
Page 145 and 146: selective (in relation to the issue
Page 147 and 148: 1st: They haven’t even got an eco
Page 149 and 150: government would have to really get
Page 151: world as not much more than a serie
Page 155 and 156: G. Production Study (3WE)G.1.G.1.1.
Page 157 and 158: NEWSRichard Ayre, Deputy Chief Exec
Page 159 and 160: policymakers/commissioning editors
Page 161 and 162: G.2.2.6. Belief in regulatory prote
Page 163 and 164: gloomy, so we call our programmes
Page 165 and 166: “There may be more caution about
Page 167 and 168: what their audience wants and we le
Page 169 and 170: “Problems and issues have traditi
Page 171 and 172: “You still need substance, but no
Page 173 and 174: “The programmes aren’t of inter
Page 175 and 176: G.5.3. What does work on television
Page 177 and 178: “Pre-trailed news stories are bec
Page 179 and 180: “It seems that documentaries are
Page 181 and 182: H. ConclusionTelevision output that
Page 183 and 184: I. RecommendationsIt could therefor
Page 185: editors it has been pursued with in
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