Other reports on development in Africa encouragedchildren to participate, showing how they can take theinitiative and play an informed part in these issues. Areport on the Jubilee 2000 campaign for example,engaged with the issue on several levels. Initially, it usedthe celebrity status of the appeal to capture the attentionof viewers. It opened with a reference to how ‘pop starsare helping the world’s poorest people’ and it referred tohow ‘at tomorrow’s Brit awards they’ll announce they’resupporting the biggest music industry charity campaignfor nearly 10 years. People like Robbie, Bono, Oasis andthe prodigy are backing the campaign with a slogan‘Drop the Debt’ which will appear on CDs throughoutthe year.’ Rather than representing Africa as simply thepassive recipient of western charity, it explained whatworld debt actually referred to, and African children weregiven the opportunity to tell their story of developmentand what it means to them. For example:Presenter: The aim is to get rid of what’s called worlddebt where many countries suffer by having to pay backhuge sums of money they’ve borrowed in the past. <strong>World</strong>debt has a huge impact on people. We have taken 2ordinary young people and brought them together bygetting them to ask each other questions by video. 15 yearoldKerrie who lives in Britain and 15 year-old Danielwho lives on the streets of Dares Salaam in Tanzania.School children: Hi, I’m Sam. When I’m ill I just godown to the doctors where do you go?School children: Hi, I’m Bethnie, one of my dreams is totravel round the world, what are your dreams andambitions?School children: The finished video with our questionswill be sent to children at a youth centre in Dares Salaam.Once they get it, they’ll fill their answers and send it back.By communicating like this we hope to understand moreabout what their lives are like.School children: Dares Salaam in Tanzania, for mostpeople here it’s a constant battle against poverty. This isDaniel, in many ways we’re very similar. Both 15 years,like to hang out with our mates and have a good time.But, for Daniel, life is also very different.Daniel: I sleep here with my friend Immanuel (Visual ofhis sleeping area next to a wall in the street). We go to theshops to collect boxes and use them as beds. It’s normallyquite comfortable. Immanuel normally wakes up earlyin the morning because he feels ashamed to be seensleeping on the side of the street. It personally doesn’tworry me.British Schoolgirl: Danny came to the city after hisparents split up. Like most children in Tanzania hedoesn’t go to school, instead he supports himself bywashing cars and begging. Swimming is not an option forDaniel. 5 months ago he gashed his foot, but because of thepoor state of the country’s health service, he hasn’t beenable to get his wound treated yet. Charities in countrieslike Tanzania have to spend 9 times more in paying theirdebts to other countries than they do on the health service.But, there is hope for children like Daniel. Every day hecame to this cultural centre paid for by the charities,Christian Aid and Comic Relief. He learns to read, he canfind out about the arts and he can watch the video wesent him.Daniel: I feel pain when I compare myself with childrenin England. They have a room to sleep in, I have to sleepin cardboard boxes on the streets where there is dangerfrom mosquitoes and snakes.British Schoolgirl: Sending videos to each other is asimple idea, but has helped us to get to know more aboutchildren we would never normally have a chance to meet.Presenter: Well, charities like Christian Aid say lifecould be better for children such as Daniel if debt waswiped out, but Tanzania is just one of dozens of poorcountries struggling to cope with huge money problems.So, why have things got so bad and what is the campaignbeing backed by so many pop stars? Here’s Kate.It is only after engaging the audience in the humaninterest story of a young boy sleeping rough in Africathat the report ends with a detailed examination of thedebt issue:Reporter: Many of the countries with huge debts are inSouth America, Africa and parts of Asia. They startedborrowing money big time in the 1970s and 1980s todevelop facilities like hospitals and water systems, buildroads and railways and buy weapons. They got theirmoney from banks and governments in countries likeours. Altogether, they now owe more than £1 trillion.But, that’s not all. Banks don’t lend money for free, theydemand high fees for the loans they give and many of thesecountries are now spending millions of pounds extra eachweek paying back the changes. It’s all cash which could bespent helping people in their country. ‘Drop the Debt’being launched by Britain’s pop stars this week is part ofwhat’s called the Jubilee 2000 campaign. Its aim is toscrap all this world debt by the year 2000. So, is itpossibly time to ask Britain’s Chancellor of theExchequer…Gordon Brown says canceling all world debtis too difficult, instead he wants it reduced. The last time66 DFID – July 2000
pop stars supported a big campaign was in 1986. When ahuge concert raised money for striving children inEthiopia. Getting world debt cancelled is a far bigger taskbut with so many famous names signing up, hope is nowon. (15.2.99 BBC1 Newsround 1700-1710)Three of the bulletins in our sample referred toconflict in this region. On 2 March Newsround coveredthe Western tourists killed on safari in Uganda byRwandan Hutu rebels. The background visuals for thenewscaster showed African rebels dancing in grass skirtsas a border post. Two of the reports focused on childsoldiers. On 11 January, this focused on ‘youngprotesters’ who were fronting a new campaign to protestagainst the use of child soldiers in London. We are toldthat ‘hundreds of thousands of young people are forcedto fight in 44 countries across Africa. 300,000 childrenare in the firing line and thousands are killed. In somecountries, children as young as eight years are recruited.Another report on 4 March is extremely engaging in theway it talks to the children directly. For example:Presenter: The tragedy of children forced to fight warsabroad.Reporter: Hello and first the suffering of children forcedto become soldiers. In many parts of the world, childrenare being captured, taken from their families and trainedfor battle. The charity Save The Children is calling for thispractice to be made illegal throughout the world. One ofthe most brutal wars is taking place in Africa, therehundreds of children have been trained by rebel forces tohelp fight against the current government in SierraLeone.The visuals switch to a soldier pushing a child lessthan eight years old over to his jeep. The reportcontinues:Reporter: Like hundreds of other children, Moses wastaken from his family and trained to be a soldier. Thisvideo was filmed earlier this year.Reporter: The soldiers say children make good soldiersbecause they quickly learn how to follow ordersYoung Boy: They catch people and make you join, theyteach you how to shoot, they make you walk a long wayand teach you how to spyReporter: The journalist who filmed Moses believescountries around the world need to help children like himSorious Samura, Journalist: I just hope for their sakethat the outside world will give us the support and let thesechildren have the opportunity and the lifestyle that theydeserve as children.Reporter: Plans are underway to make it a crimeeverywhere in the world for children under 15 years to betrained as soldiers, but that won’t happen for another 7years when an international court is set up. Charities likeSave the Children are new pressing for that to happenmore quickly to protect young people like Moses. He’snow being encouraged to make friends by other childrenat the camp, despite all they’ve seen, their kindness to eachother hasn’t been destroyed. (BBC1 1700-1710)Natural disasters were another key area of thecoverage. There were four items which focused on this, allof which occurred in January. These mainly focused onthe Colombian earthquake which occurred at this time,three of the four items referred to this between 26-28February. Layers of description appear with almost noexplanation of either the events or their damagingimpact on the economic infrastructure of the countryand its future long term development. In this itreproduced the pattern which has already been identifiedin the main adult news bulletins.The other report in this section was on flooding inthe Pacific island of Fiji. Similar to the reports onColombia, the story of the flood in is also purelydescriptive:Presenter: Severe flooding in the Pacific island of Fiji hasleft one person drowned and hundreds stranded. 24hours of heavy rain caused flood waters to rise as high asfour feet damaging shops and homes. (BBC1 Newsround1700-1710)Three programmes offered an alternative view ofdeveloping countries. These were concentrated withinthe month of February. These focused entirely onpositive issues and focused on festivals and celebrations.By explaining other cultures, they convey the culturaldiversity of nations. Two of the three programmesfocused on the Brazil carnival when a young viewertravelled to Brazil to present the report and interviewlocal performers and participants. For example:Presenter: Now to our latest presspack reporter as thestreet party on a grand scale. 13 year-old Lucy Williamsin Surrey put on her dancing shoes to attend the world’sbiggest carnival, she joined millions of other party goers atthe week long celebrations held every year in the city ofSalvador on the East coast of Brazil. Here’s her report.Beto Daltro, Carnival Performer: Basically, thepeople here get together every year to celebrate life andthis year’s more special because Salvador, the capital is150 years old.DFID – July 2000 67
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issuesDFIDDepartmentforInternationa
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Introduction to the Three-Part Stud
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MethodologiesI. Content study condu
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III. Production study conducted by
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ContentsA. Key Findings 3A.1. Conte
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A. Key FindingsA.1.●●●●●
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B. SummariesB.1.Content Study(Glasg
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ulletins, followed by aid/developme
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travel/adventure programmes in the
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EXERCISE 4: COMIC RELIEFGroups were
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Cookery programmes seemed to bring
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traditional Peruvian culture and in
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HISTORYPinochet and Allende: The An
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Trailblazers where to varying exten
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D.1.3. Group discussionOnce the exe
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Dominican Republic for 14 nights al
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NATURAL HISTORY/WILDLIFEMost respon
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Moderator: Do you like Comic Relief
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1st: There’s only so much you can
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quarters of an hour to phone and th
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think of China as being quite an in
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selective (in relation to the issue
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1st: They haven’t even got an eco
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government would have to really get
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world as not much more than a serie
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F. Appendix: Countries of the devel
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G. Production Study (3WE)G.1.G.1.1.
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NEWSRichard Ayre, Deputy Chief Exec
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policymakers/commissioning editors
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G.2.2.6. Belief in regulatory prote
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gloomy, so we call our programmes
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“There may be more caution about
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what their audience wants and we le
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“Problems and issues have traditi
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“You still need substance, but no
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“The programmes aren’t of inter
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G.5.3. What does work on television
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“Pre-trailed news stories are bec
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“It seems that documentaries are
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H. ConclusionTelevision output that
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I. RecommendationsIt could therefor
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editors it has been pursued with in