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“You can distance the audience with a programme that istoo emotionally draining. The True Stories on Kosovoovercame this because it wasn’t just about hopelessness. Itwas possible to see problems in more than one way, life’snot black and white, it’s more complicated than that.”Peter Dale, Channel 4“Africa Express was a brave experiment by Channel 4 inmoving away from the usual sterotypes and slants onAfrica to present a mixture of stories from an Africanperspective, using local producers. Why not look atfashion in Zaire for a change?” George Carey, MentornBarraclough CareyOthers point to the fact that, at a time when so muchhas ‘been done’ on television already, there is a wealth ofnew programme material to be tapped in the developingworld.“It’s virgin territory. With the right ideas and energy wecould do so much more” David Lloyd, Channe 4“There’s a wealth of good stories out there that areengaging and compelling as well as informative if weallowed ourselves to see it’s there” Ian Stuttard, BBC“I’d like to offer more because it’s a rich area that ischanging fast” George Carey, Mentorn BarracloughCareyAN ENGAGING PERSONALISED HUMAN STORY...This was stressed by 31 interviewees.“A good programme will demonstrate that the differencesare less great than people think. It offers human links”David Lloyd, Channel 4“The best way to understand the developing world is toconnect viewers to the subjects of the programme – likeStoryville did in its soap-style story of a family in China.Bill Hilary, BBC“A good story can provide analysis through personalexperience, not expert-led analysis” Jeremy Gibson, BBC“We try to use human stories to bring events home topeople. In Sudan last year we followed three particularSudanese people, and we went back six months later tofollow up” Nigel Dacre, ITN“The Modern Times programme Minders about Iraqisecurity officers was extraordinarily engaging on ahuman level. We had an unusually strong response fromthe young male audience,so there was a particularresonance there.” Alex Holmes, BBC“It’s the story that sold the Nairobi bombing film, not thefact that we ought to be doing something on the developingworld” David Liddiment, ITV…OR SOME OTHER LINK TO A BRITISH AUDIENCE21 propose this, while 4 do not think it important.“We try to get people to project themselves into a place.Our hook for our South Africa programmes was “Haveyou ever thought of going to South Africa?’” PeterMcHugh, GMTV“My piece on the banana wars started off ‘Why should wecare where our bananas come from so long as they end upin our fruit bowls?’ You have to turn the story intosomething of personal interest to the viewers” GeorgeAlagiah, BBC News“Certain countries are in people’s mass psyche at certaintimes – maybe Indonesia at the moment, and we can linkinto that” Jeremy Gibson, BBCTHE PRESENCE OF A CELEBRITY ORWELL-KNOWN REPORTER26 think this important, 5 do not.On news and current affairs well-known reporters aregenerally seen as an advantage in this area ofprogramming, on all news channels.On some feature and documentary programmes thecelebrity involvement is seen as important too, althoughnaturally dependent on the particular programme.“We sent Eamonn Holmes to do our South Africaprogrammes so that the audience would relate to someonethey know” Peter McHugh, GMTV“On World In Action when the religious programmespresenter Larry Hollingsworth went back to Rwandaviewers knew him and identified with him and it workedvery well seeing it through his eyes” Charles Tremayne,Granada“Benedict Allen and Henry Louis Gates have travelled tothe Third World in peaktime schedules. It tends to remainpresenter-led territory” Jo Clinton-Davis, BBCSTRONG PROMOTION OF PROGRAMMES27 think this is highly important for this area, 4 thinknot.“it’s well-researched that on-air trails are the single mostimportant factor to boost a programme” GrantMansfield, ITV“On-air trails are important, less so general advertising”Peter Dale, Channel 4DFID – July 2000 169
“Pre-trailed news stories are becoming increasinglyimportant in news” Vin Ray, BBC News“We don’t promote and trail specific news stories, but weshould” George Alagiah, BBC News“We don’t make enough use of this because last-minutescheduling changes are so common now. We used to do alot more and it’s very important in getting programmesnoticed” Ian Stuttard, BBCG.5.4. Examples of successful output“Successful” television output on the developing worldas selected by survey interviewees (Bold type denotes aprogramme put forward by at least three interviewees)BBC ITV CHANNEL 4Comic Relief John Pilger’s films on East Timor, Ends of theEarthS. Africa and BurmaBBC News: Michael Buerk’s Ethiopian True Terror – The aftermath of Face of Debtreports, George Alagiah’s films on the Nairobi bombingAfrica,GATT & banana wars,David Loyn on Kosovo Oct.98Under The Sun Children of the Sewers (Buenos Aires) Bombay Driving Schoolwith Desmond WilcoxCorrespondent GMTV 5 programmes from Lagos AirportSouth AfricaInternational 7-ups Tonight: Viet Nam’s Irish Shanghai Vice‘Mother Theresa’Panorama films on Rwanda World In Action: Jamaica ERLarry Hollingsworth visits RwandaInto Africa with Henry Louis Gates ITN: Reports from Sudan ‘98, Channel 4 News featuresMark Austin in Albania, China seriesThe Full Circle with Michael Palin Disaster Appeals (1998: Sudan, Africa ExpressBangladesh & HondurasStoryville on a Chinese familyThe ValleyVets in the Wild The Unknown Famine (1973) Ten Plagues of EgyptJonathan DimblebyLifeline charity appeals Latin American Trilogy (1979)Jonathan DimblebyModern Times: Mange-tout, MindersRedemption Song An Ethiopian Journey –Jonathan Dimbleby’s ReturnHoliday reports on Malawiand Viet NamNATIONALCHANNEL 5 SKY NEWS DISCOVERY GEOGRAPHIC SKY ONEFirst on Five: Sierra Leone, James Furlong’s Queen of the Natural Born CaribbeanRomanian orphans, Asian reports Elephants Killers Uncoveredpaedophile tourism in Asia,Kurds in Turkey Vietnamesein Hong KongThe Great EgyptiansTen plagues of EgyptLost worlds170 DFID – July 2000
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issuesDFIDDepartmentforInternationa
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Introduction to the Three-Part Stud
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MethodologiesI. Content study condu
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III. Production study conducted by
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ContentsA. Key Findings 3A.1. Conte
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A. Key FindingsA.1.●●●●●
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B. SummariesB.1.Content Study(Glasg
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ulletins, followed by aid/developme
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travel/adventure programmes in the
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EXERCISE 4: COMIC RELIEFGroups were
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Cookery programmes seemed to bring
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Content and Audience Studies(Glasgo
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events. Jamaica featured only in sp
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Comparing Figures 1, 2 and 3 shows
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Figure 6: BBC coverage of the devel
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and Newsnight were also much more l
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Figure 1: Number of references made
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Newscaster: Well of course they may
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A fifth possible consequence of the
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American accusations of discriminat
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the desire of the small scale farme
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industry in considerable detail. Th
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statement made. The wide range and
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C.2.2.3. The Presidential elections
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The Newsnight report on the electio
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work in the South. Nobody will allo
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fashion, but they are not allowed t
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attack. Sky News reported, ‘It is
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There is little explanation of why
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these thugs which stated that they
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differentiated continent, with many
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ambassador, Humberto De La Calle wa
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say the government is doing nothing
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of the violence and civil war which
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education. The reporter then linked
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A significant section of BBC1’s s
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Although a range of countries are i
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pop stars supported a big campaign
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discussion of the total so far achi
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We’ve had a number of Britons ove
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the introduction to the feature, wi
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with the question he posed at the e
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numerous references to the improved
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public opinion was adverse to it an
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have a vested interest in the judge
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family are about to leave Nigeria f
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had helped orphaned children in Uga
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There are 100,000 widows in Rwanda
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victims without engendering a total
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minimum payments and the totals mus
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Programme title Channel Date Destin
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into. Little background information
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TOURIST DEVELOPMENTThere is a disti
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Guide: I think that the mere fact t
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For many visitors this is their fir
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I was a third of the way through my
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inhabiting an isolated Mongolian vi
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well as its Southern tip. It was wi
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Six million people are crammed into
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magpie approach to the countries he
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Fiestas in Mexico have a unique exu
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concerned the hunting skills of bus
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Page 127 and 128: HISTORYPinochet and Allende: The An
Page 129 and 130: Trailblazers where to varying exten
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Page 133 and 134: Dominican Republic for 14 nights al
Page 135 and 136: NATURAL HISTORY/WILDLIFEMost respon
Page 137 and 138: Moderator: Do you like Comic Relief
Page 139 and 140: 1st: There’s only so much you can
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Page 147 and 148: 1st: They haven’t even got an eco
Page 149 and 150: government would have to really get
Page 151 and 152: world as not much more than a serie
Page 153 and 154: F. Appendix: Countries of the devel
Page 155 and 156: G. Production Study (3WE)G.1.G.1.1.
Page 157 and 158: NEWSRichard Ayre, Deputy Chief Exec
Page 159 and 160: policymakers/commissioning editors
Page 161 and 162: G.2.2.6. Belief in regulatory prote
Page 163 and 164: gloomy, so we call our programmes
Page 165 and 166: “There may be more caution about
Page 167 and 168: what their audience wants and we le
Page 169 and 170: “Problems and issues have traditi
Page 171 and 172: “You still need substance, but no
Page 173 and 174: “The programmes aren’t of inter
Page 175: G.5.3. What does work on television
Page 179 and 180: “It seems that documentaries are
Page 181 and 182: H. ConclusionTelevision output that
Page 183 and 184: I. RecommendationsIt could therefor
Page 185: editors it has been pursued with in
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