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THE CARBON WAR

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176<br />

The Winning of The Carbon War<br />

More laughter, including from Musk.<br />

They are really horrible. There is a missing piece and that is what we are<br />

going to show you tonight.<br />

The Tesla Powerwall appears on the screen now, as dramatic music swirls.<br />

It is a simple wall-mounted flat box, albeit a beautifully designed one. Attendees<br />

lift smart phones to take pictures.<br />

A normal household can mount this in their garage or on the outside<br />

wall, Musk explains. It gives you peace of mind. You don’t have to be worried<br />

about power outs. If you want to, you can go completely off grid. And the cost<br />

of this is $3500.<br />

Clapping and cheering.<br />

You can stack up to nine of them in a home. That’s 90 kilowatt hours.<br />

And very importantly, this is going to be a great solution for remote parts<br />

of the world, he suggests. We’re going to see what happened with cell phones<br />

and landlines, where cell phones leapfrogged landlines.<br />

You can order the Powerwall right now on the Tesla website.<br />

Whooping. I imagine people reaching in the dark for iPads to place their<br />

orders at the head of the queue.<br />

We’re going to start shipping in approximately 3-4 months. Next year we<br />

will ramp up as we transition to the Gigafactory in Nevada.<br />

This is a reference to the enormous Tesla battery factory currently under<br />

construction.<br />

What about something that scales much larger? For that, he continues,<br />

we have the Powerpack.<br />

An image of this second product appears, a wardrobe-sized box.<br />

It’s designed to scale infinitely, Musk enthuses. You can go gigawatt hour<br />

or higher.<br />

Now would be a good time to transition the power we are using in the<br />

building to batteries, he says. A dial appears, showing that the entire launch<br />

event has been powered by batteries: batteries entirely charged by solar on the<br />

roof of the building the event is being hosted in.<br />

His audience is by now ecstatic.<br />

What’s really needed to scale the world entirely to sustainable energy? Is it<br />

insurmountable, impossible? It’s not. With 160 million Powerpacks you could<br />

transition the entire US. With 900 million you could transition the world’s<br />

electricity – all renewable, primarily solar. It would take two billion Powerpacks<br />

to do all the world’s transport, electricity and heating. That may seem like an<br />

insane number. Its not, in fact. We have approximately two billion cars and

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