CASE STUDIES FROM AFRICA

Examples of Spillover Effects Resulting from Manobi
mSchool: An interactive ICT platform enabling teachers and students to send SMS warnings regarding the
learning conditions in their schools (awarded by the World Bank).
mAgri: A catalogue of integrated services that allow major operators (government, international NGOs,
development aid organisations) to quickly deploy field services. Examples include census of producers and
precise geo-referencing of their plots; marketplaces for large and small producers, as well as traders, buyers,
and importers; price surveys of agricultural products in real time; agriculture information (epidemic alerts,
weather forecast, yield calculation) by SMS.
mWater: A range of services accompanying the development of access to water and its responsible
management by consumers and operators.
mSanitation: An ecosystem of specialised services to improve people’s access to infrastructure and sanitation
services.
mLocGov: A platform for local governments to improve their management and build capacity to deliver their
services. It integrates management solutions for land tenure, inventory and management of marketed and
non-marketed assets, drawing-up of local development plans, tax and fee data gathering and collection, and
interaction and communication solutions and services with citizens.
m4Dev: Services for the economic and social integration of vulnerable segments of the population, including
the protection of children, women, and individuals in situations of medical dependency.
mFleet: An optimisation tool for fleets of vehicles, to improve key indicators for road transportation business
linked with companies’ ICT services.
mField: Mobile and geographic convergence solutions aimed at studies, surveys, and field monitoring.
Success Stories in Exporting BPO and ICT Services from Senegal
The ability of a company to succeed in exporting can be explained by both internal and external
factors. The companies surveyed for this study unanimously recognised the following external
factors influencing their success: the dynamism of the economy, the availability of broadband
Internet, the presence of an incubation centre, and the quality of the ICT environment. ICT service
providers have increasingly emphasised an additional factor, notably the availability of systems
design and network engineers (for conducting systems integration and configuring networks).
Amongst internal factors, one observes the dynamism and resourcefulness of pioneering firms and
individuals in the sector, who were the first to launch ventures in foreign markets.
The case studies below provide a snapshot of experiences exporting BPO and ICT services from
Senegal.
ARC Informatique
ARC Informatique is a limited company (LC) with 100% Senegalese ownership. It began operations
in 1993 and currently provides development and implementation of software; outsourcing of
infrastructure; web services; business intelligence and data warehousing; web and application
service provider hosting; integration of business applications; company security; application
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