CASE STUDIES FROM AFRICA

in cultural services, the team considered it appropriate to conduct an additional quantitative
survey to analyse the structure of the cultural services industry in which which particular
attention was given to:
The modes of supply for international trade in services
The main cultural services’ exports markets or countries
The share of imports in the operating costs of cultural services suppliers
The strengths, weaknesses, opportunities, and threats for the Burkinabe cultural services
industry
The perception of cultural services suppliers and program officers of the importance and
performance of cultural policies
The recommendations made by the interviewees to improve the competitiveness of the
Burkinabe cultural services industry.
The sources or resource persons were identified from a list established conjointly with the
Ministry of Culture and Tourism. By selecting first a representative sample in each category of
cultural services, the team went through a top-down value chain approach to evaluate the direct
and indirect contribution of the cultural services sector.
Figure 1: Triangulation Method
Surveys
Qualitative
and
quantitative
data
Primary data
Key
Informants
Qualitative
data
Primary data
Historical Research
Qualitative and
quantitative data
Secondary data
About 20 qualitative and 42 quantitative interviews were conducted during a 3-week period in
late December 2013 and early January 2014. Many companies did not agree to an interview or
were not available to respond to a questionnaire in the festive season. The breakdown of the
sample is therefore influenced by both the size of each sector of activities and the availability of
respondents.
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