CASE STUDIES FROM AFRICA

Competitiveness Issues
force with adequate skills
and competences
b. Low level of adoption of
internationally recognised
quality assurance standards
Solutions
Lobby the government to improve infrastructure such as roads
and railroads
Lobby the government to improve health conditions
f. Improve service provided, and provide high-quality services
Establish enterprise/self-employee capacity to supply markets
abroad and identify areas where improvements are needed (e.g.,
credibility, qualifications)
Upgrade the skills and competences of employees in relation to
target niche/markets
Establish close relationships with academia to ensure that the
educational system prepares for the labour market
Innovate and upgrade accommodation infrastructure
Provide travel packages comprehensive of accessory services such
as local transport and guide or education or health-related services
Improve hygiene standards
Carry out in-depth research on foreign markets to identify
opportunities and niches and, if possible, adapt the supply of the
service to the target market
Adopt international standards and qualifications (especially in
construction and environmental services)
Establish credibility as business partner
g. Improve infrastructure
Lobby the government to improve infrastructure such as roads
and railroads
h. Encourage institutional and governmental support
Lobby the government, directly and through institutions, to
ensure the creation of financing programs such as ADDIC in
support of service outward FDI
Carry on the lobbying of the government, directly and through
institutions, to promote the reliability and credibility of the
country’s nationals as business partners
Table 42: Practical Tools for the Institutions to Increase the Private Sector’s Competitiveness
in Exporting Cultural Services
Competitiveness Issues
The Institutions
1. Competitiveness to crossborder
supply
a. Lack of coordination and
lack of adequate
institutions and
Solutions
a. Reduce fragmentation and increase efficiency (amongst institutions)
Improve coordination among institutions and with government and
create a single or a limited number of institutions, each with specific
regulatory competences and coordinated by a single authority to
ensure a common strategy
Avoid excessive fragmentation and collaborate with other
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