CASE STUDIES FROM AFRICA

The fees paid by the advertisers (companies) from the entire subregion for advertising
on the main TV channels the names of their enterprises on spaces when a cultural
product or cultural services are broadcast on cable TV or radio
The fees earned by technicians in participating in the production of motion pictures
abroad
The fees earned by local artists in participating in cultural events abroad
The revenues.
These results only constitute the direct impact of the cultural services. Especially from the
performing arts, information was gathered from the BBEAC report (2012). Amongst others,
festivals and other cultural events, and also cultural heritage have thus an indirect impact
through the expenditures made by foreign visitors and participants for their stay and activities
in Burkina Faso. While organised in a secondary destination, the multiplier effect of the
FESTIMA in Dedougou was estimated at five times the revenues of the festival itself (see Table
31). To summarise, the overall impact of festivals would therefore be at minimum about
CFAF 15 billion (€ 20 millions) per year.
Festivals. For the year 2012, it was estimated that the top 10 festivals attracted, all audiences
combined, more than one and half million visitors. Regional and international visitors
represented respectively 7% and 5%. However their share of total revenues from entrance fees is
a higher percentage. In total, entrance fees from festivals is estimated to have brought CFAF 780
millions (€ 1.2 millions) in 2012, of which 22% can be considered exports (entrance fees from
non-residents).
Table 25: Festival Admissions and Revenues (2012)
Origin of Visitors
Local Regional International Total
Admissions, Top 10 Festivals 1,594,713 127,517 86,411 1,808,642
Share 89% 6% 5%
Estimates of revenues from
XOF 605,400,000 XOF 101,932,000 XOF 72,000,000 XOF 779,332,000
admission fees only, for all festivals € 922,926 € 155,394 € 109,763 € 1,188,084
Share 78% 13% 9%
Source: Authors.
Cultural Heritage: Museums and Cultural Sites
There were 21 museums and cultural sites recorded by the National Institute of Statistics in
2011 47 of which four are located in Ouagadougou. Statistics were only provided for the eight
main museums. It shows a strong decrease in the number of entrances for the year 2011. With
the exception of the Museum of Manega, located 50 km from Ouagadougou, most visits to
museums are actually seeing a decline in their number of visitors.
47
Institut national de la statistique et de la démographie (INSD, 2013). Annuaire statistique 2011.
247