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CASE STUDIES FROM AFRICA

30769-doc-services_exports_for_growth_and_development_africa

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Categories of Members 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011<br />

Literature 9 14 16 25 26 27 19 15 18 16 31 54<br />

Choreography 0 0 0 0 1 0 0 0 0 3 3 0<br />

Drama 1 1 2 2 4 2 0 9 7 7 10 293<br />

Graphic and plastic arts 3 6 9 2 10 2 5 9 13 21 31 42<br />

Total 76 122 108 260 767 470 297 439 370 303 549 930<br />

Source: Bureau Burkinabé d’Études et d’Appui-Conseils (2012). Étude sur les impacts du secteur de la culture sur le<br />

développement social et économique du Burkina Faso.<br />

To complete this first inventory of cultural service providers, we propose to use the distribution<br />

of activities by cultural sectors (Table 19) used by the government and consulting agencies in all<br />

recent reports on cultural industries. It shows that Visual Arts and Crafts is the most important<br />

cultural sector in terms of both employment and incomes. The expansion and growing<br />

production of the digital film market as well as the growth of radio and TV channels explain the<br />

importance of the second sector (Audiovisual and Interactive Media). However, Plastic Arts<br />

and Traditional Arts and Crafts, as well as Books and Press, primarily supply products and not<br />

services. It is critical to note that the following description of the cultural industries, that follows<br />

the distribution found in official documents, concentrates on cultural services only. There are<br />

six main distinctive sectors (Visual Arts and Crafts, Audiovisual and Interactive Media, the<br />

Music Industry, Performing Arts, Press and Books, and Cultural Heritage) to which two crosscutting<br />

sectors can be added—cultural events and training and advisory services.<br />

Visual Arts and Crafts<br />

As stated above, the supply from these sectors mostly concerns the production of cultural goods<br />

only. Despite an important number of actors involved in these activities (Table 13), there are<br />

however a number of important missing players in the plastic arts supply chain able to provide<br />

services, e.g., art galleries, agents, and auctioneers.<br />

Table 13: Activities of Stakeholders in the Plastic Arts and Traditional Arts and Crafts<br />

Activities Number % of Total<br />

Creation/composition/collection 109 67<br />

Conservation/restoration 12 7<br />

Production/publication 34 21<br />

Reproduction 14 9<br />

Manufacture 43 26<br />

Promotion/marketing 49 30<br />

Distribution/sales 77 47<br />

Funding 3 2<br />

Training/advisory services 11 7<br />

Source: BBEAC (2012). Étude sur les impacts du secteur de la culture sur le développement social et économique du Burkina<br />

Faso.<br />

Without these cultural services providers, the Burkinabe cultural industry would suffer from a<br />

lack of recognition of the value of its cultural productions, and local traditional arts and crafts<br />

would not be likely to command their proper prices.<br />

229

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