CASE STUDIES FROM AFRICA

Table 28: Total Employment by Type of Cultural Services
Activities Total Employment Full-time Employment
Production of motion pictures, radio, and TV
1609 21%
programs
699
Festivals 3530 47% 327
Music recording 339 5% 264
Libraries 96 1% 51
Theatre 1038 14% 227
Artistic and cultural training schools 144 2% 54
Museums 667 9% 327
Other 79 1% 79
Total 7503 100% 2028 (26.8%)
Source: Authors.
Table 29: Women and Youth Employment by Types of Cultural Services
Activities Total Men Women Youth
Production of motion pictures, radio, and TV programs 1576 1020 424 132
Festival 1873 1264 609 -
Music recording 72 60 12 -
Libraries 96 70 26 -
Theatre 1330 784 434 112
Artistic and cultural training schools 180 133 48 -
Museums 737 501 236 -
Other 79 50 29 -
Share of total employment 65% 31% 4%
Source: Authors.
The results also differ with the overall cultural industry since men would represent 65% of the
workforce of the sample of interviewed cultural services providers. In conclusion, men seem to
work more in the production of cultural services than women do.
Other Spillovers
An estimate of spillovers of services to the economy can first benefit from the work of the
BBEAC (2012) that evaluates the economic weight of the cultural industry (goods and services)
at CFAF 79.7 billion (€ 121 million). Yet, this work does not take the impact of cultural events,
festivals, and heritage into account. These manifestations of culture have actually drawn people
with great success to regions that traditionally have a low seasonal tourist appeal.
Cultural Events and Local Economic Impact
They encourage and attract visitors that would otherwise not experience particular regions of
Burkina Faso. This extra exposure acts as an indirect form of marketing for the region as a
whole, offering for companies an opportunity to reach a previously untapped market. From a
touristic point of view, they not only bring new visitors, they also help to keep visitors in the
region longer. Statistics on trade in goods are not especially relevant in Burkina Faso. Table 30
shows a strong decrease in the exports of artefacts and other crafts during the last 10 years. Such
a decline in the volume of these exports seems impossible given that we observe a general
increase in cultural activities over the last decade.
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