CASE STUDIES FROM AFRICA

Competitiveness Issues
presence of natural persons
a. Fragmentation and weak
coordination among
themselves, leading to
dispersions of human and
financial resources
b. Low focus on solving
problems related to the
quality and skills of the
labour force
c. Low support for
enterprises and
professionals that aim at
exporting their services
abroad through mode 4
Solutions
g. Improve business environment
Reduce the administrative burden by decreasing the number of
documents needed for licenses and permits and ensuring contract
enforceability
Act as a single point of reference for administrative problems
h. Assist firms in accessing foreign markets
Organise training courses to improve the managerial skills and
competences of enterprises (ARPIC)
Study foreign markets and identify opportunities abroad
Disseminate market intelligence information to enterprises
interested in establishing a commercial presence abroad
Assist enterprises in scouting possible partners in the domestic
markets for the creation of consortia or temporary associations of
enterprises (to overcome financial and human resources
restrictions) with the aim of establishing together a commercial
presence abroad
Assist enterprises in scouting possible partners in target markets (to
overcome financial and human resources restrictions)
Assist firms in lobbying the government
Establish a dialogue with enterprises to understand the issues,
needs, and interests they want to be presented to the government
Encourage the government, on behalf of enterprises, to implement
policies to promote service outward FDI and to enter into
negotiations with other countries to reduce barriers to commercial
presence in their domestic markets
Table 43: Practical Tools for the Government to Increase the Private Sector’s Competitiveness
in Exporting Cultural Services
Competitiveness Issues
The Policy Makers
1. Competitiveness to crossborder
supply
a. Lack a strategic approach
for the development of the
service sector and
analytical capacity to
assess gains and losses
from liberalisation in
services
b. Lack information
regarding the domestic
capacity of promising
Solutions
a. Increase efficiency (internal)
Capture statistics on trade in services
Promote specific policies for the cultural services sector based on
information gathered through statistics and the dialogue with
institutions and the private sector
b. Reduce information asymmetry (with institutions and enterprises)
Collaborate more closely with institutions, associations, and
enterprises
Capture statistics on export of services
Gather information on the needs, performance, and interests of
domestic travel services
Gather information on potential target markets
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