EMAIL OUTREACH PLAYBOOK

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BEST PRACTICES 10 BE NATURAL We don’t respond to emails, we respond to people. But not just any people. We respond to people we like. “In sales, you are never selling an object or something tangible. What you are really selling at the end of the day is: Opportunity. Confidence, Conviction and Charisma just allow you to take that opportunity and turn it into art.” – Gurbaksh Chahal, writing for Elite Daily This is why it’s critical – whether you’re writing individual emails for each recipient or working with templates – that your emails sound natural and friendly. They – first and foremost – should sound like they’ve been written by an actual person; but they should also sound like they’ve been written by a person you would want to get to know. This is why, while I’m going to be providing you with proven-to-work templates that can help kickstart your outreach, I’d still encourage you to inject a little of your own personality into the emails you send. Try to get out of the “selling” mindset, and just be yourself. EMAIL OUTREACH PLAYBOOK
BEST PRACTICES 11 BE HONEST A common strategy employed in outreach emails is to butter up the recipient by complimenting them. The sender usually does this by saying what a big fan of their work they are, how much they enjoy reading their blog, or how awesome they thought their latest post about XYZ was. That’s all fine – if it’s the truth. Unfortunately, when it’s not, it makes you look dishonest (not a great start when you want someone to do business with you). It’s also easier to spot than you might think. “I get several cold outreach emails a day. By now, I’m pretty good at spotting an outright liar or even someone who is just stretching the truth. In a large portion of those emails, I see an opening line that sounds like: I’m a huge fan of Quick Sprout… Okay, cool. Surely, a “huge fan” would at least be subscribed to my email list. Surprisingly, a fairly large percentage of these emailers are not. Right away, I feel lied to and usually delete the email.” – Neil Patel, QuickSprout If you’re a genuine fan of the person you’re emailing and/or their work, then great. Let them know. If you’re not, don’t pretend to be. If your recipient’s anything like Neil, all that lie’s going to get you is deleted. EMAIL OUTREACH PLAYBOOK
Page 1 and 2: EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4: INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6: BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9: BEST PRACTICES 09 They simply want
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62:
TEMPLATES 61 Recipients Giving it o
Page 63 and 64:
CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66:
CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68:
CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70:
CHECKLIST AND TAKEAWAYS 69 ANATOMY
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EMAIL OUTREACH PLAYBOOK

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