EMAIL OUTREACH PLAYBOOK
email-outreach-playbook
email-outreach-playbook
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WHEN <strong>OUTREACH</strong> GOES WRONG 17<br />
CHAPTER 2<br />
WHEN <strong>OUTREACH</strong><br />
GOES WRONG<br />
According to CBInsight’s CEO Anand Sanwal’s analysis of 147 cold emails, “93.9% of them<br />
are absolute and utter rubbish.”<br />
138<br />
(93.9%)<br />
TOTAL SALES <strong>EMAIL</strong>S<br />
RECEIVED<br />
n=147<br />
(Sources: cbinsights.com/sales)<br />
Shitty<br />
9 (6.1%)<br />
Good<br />
That’s bad news for the people sending those emails, but it’s good news for us. It means<br />
there’s a lot we can learn from analyzing bad outreach emails, right?<br />
Right.<br />
<strong>EMAIL</strong> <strong>OUTREACH</strong> <strong>PLAYBOOK</strong>
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