EMAIL OUTREACH PLAYBOOK

ANATOMY OF A GREAT OUTREACH EMAIL 51
The above example is from Yesware. I’ve picked it because it’s a pretty standard,
formulaic email that ticks all the boxes, which are:
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5
Address recipients by name.
Highlight a pain point of the recipient and at the same time, personalize the email
to their situation.
State the reason for the email.
Provide evidence that the sender can help the recipient.
Wrap up with a clear call to action that can be answered with a simple “yes” or “no.”
EMAIL OUTREACH PLAYBOOK