EMAIL OUTREACH PLAYBOOK

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TEMPLATES 56 Hi [CONTACT.FIRSTNAME], My name is [NAME] and I’m with [YOUR COMPANY NAME], a [WHAT YOU DO]. We’ve worked with venture backed startups to Fortune 500 companies like [VANITY CUSTOMERS]. We take a different approach to growing companies and aren’t like other [COMPANIES IN YOUR NICHE]. We move quickly and if we don’t think we can kick butt for you, we’ll be upfront about it. Are you free for a chat [TIME OPTIONS] about [FIELD]? Hello [NAME], I have an idea that I can explain in 10 minutes that can get [COMPANY] it’s next [100 best clients]. I recently used this idea to help our client [COMPETITOR] almost triple their monthly run rate. [NAME], Let’s schedule a 10 minute call so I can explain. When works best for you? EMAIL OUTREACH PLAYBOOK
TEMPLATES 57 FOLLOW UP TO A CONVERSATION Hi [PROSPECT’S NAME], I really enjoyed our phone conversation [OR MEETING] earlier today and especially liked learning about your unique role at [COMPANY NAME]. I understand the challenges you are facing with [CHALLENGES DISCUSSED] and the impact they are having on [INSERT PERSONAL IMPACT]. As promised, I have attached [OR LINKED TO] the resources and materials that can help you better understand how we can help you solve [REASON TO BUY]. Please let me know if you have any questions. Otherwise, I look forward to talking with you again on [TIME AND DATE]. Source Hi [PROSPECT’S NAME], I’m sorry we haven’t been able to connect. Last time we spoke, you seemed very interested in boosting your sales productivity [OBJECTIVE]. Again, I know how hectic things can get at work and with family. I would be available for a call during weekends or before or after work hours if that’s easier for you. I don’t mean to bug you, but I do want to help you manage your team so you can exceed your sales goals [OBJECTIVE]. Source EMAIL OUTREACH PLAYBOOK
Page 1 and 2:
EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4:
INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6: BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY
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