EMAIL OUTREACH PLAYBOOK

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HOW TO BOOST REPLIES 46 INCENTIVIZE A REPLY No, I don’t mean promising to send your prospect sweets or chocolates if they reply – just make sure they know what’s in it for them if they do. Maybe your service has saved a company similar to theirs X dollars a month. Perhaps your product cuts the legwork involved in a key task that your prospect’s business performs in half. In the example above, all Shane needed to do to incentivize replies was to promise to link to anyone who replied with information he used in the resulting study. If you’re emailing prospects with something of value, adding incentive should be simple. You just need to outline specifically what’s in it for them. USE POWER WORDS All words are not created equal – far from it. Some words have been shown to be far more powerful, i.e. far more effective than others at persuading people to convert (which in this case, is replying to your email). According to Buffer, the five most persuasive words in the English language are: You Because New Free Instantly EMAIL OUTREACH PLAYBOOK
HOW TO BOOST REPLIES 47 ...while “The Father of Advertising,” David Ogilvy, proclaimed the 20 most persuasive words to be: Suddenly Easy Now Miracle Announcing Magic Introducing Offer Improvement Quick Amazing Wanted Sensational Challenge Remarkable Compare Revolutionary Bargain Startling Hurry Yesware also wrote an interesting post about power words and how small changes to your phrasing can make a big difference. EMAIL OUTREACH PLAYBOOK
Page 1 and 2: EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4: INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6: BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY

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