EMAIL OUTREACH PLAYBOOK
email-outreach-playbook
email-outreach-playbook
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
HOW TO BOOST REPLIES 49<br />
INCLUDE IMAGES<br />
Research by Buffer found that tweets with images saw clicks increase by 18% and<br />
retweets by 150%.<br />
TWEETS WITH IMAGES RECEIVED 18% MORE CLICKS THAN THOSE WITHOUT<br />
200<br />
Average Clicks<br />
150<br />
100<br />
50<br />
0<br />
With Images<br />
Without Images<br />
Could including an image have a similar impact on outreach emails?<br />
I think there’s a strong possibility it could.<br />
Use them to illustrate a point or provide evidence of a claim, but limit it to one. Too many<br />
images could serve as a distraction or create an unnecessarily long email (don’t make your<br />
recipients scroll more than necessary!)<br />
<strong>EMAIL</strong> <strong>OUTREACH</strong> <strong>PLAYBOOK</strong>