EMAIL OUTREACH PLAYBOOK

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HOW TO BOOST OPEN RATES 40 Yesware found email open and reply rates to be highest on the weekend, but data from MailChimp showed otherwise. EMAILS OPEN BY DAY OF WEEK 20% Percent of Emails Opened 15% 10% 5% 0% Sunday Monday Tuesday Wednesday Thursday Friday Saturday It seems cliche to say “figure out what works best for you,” especially with something as variable as an outreach sales campaign – but it’s the best advice I can give. Look at the data available to you, and make your own decisions based on that, plus what you know about your prospects. And don’t forget to consider the timing of your follow-up emails. Aim to send them out at a different time and on a different day than your original email (and any other emails you might have already sent). You can never be sure what time’s best to contact someone (unless, of course, they’ve told you) but by varying when you send your emails, you can boost your odds of reaching people at the right time. EMAIL OUTREACH PLAYBOOK
HOW TO BOOST OPEN RATES 41 AND A FINAL TIP Pay close attention to the subject lines of cold emails that arrive in your inbox. Note the ones that entice you to click “open” (and those that don’t) and what it is about those subject lines that influenced you either way. EMAIL OUTREACH PLAYBOOK
Page 1 and 2: EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4: INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6: BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39: HOW TO BOOST OPEN RATES 39 For the
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY

EMAIL OUTREACH PLAYBOOK

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