EMAIL OUTREACH PLAYBOOK

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HOW TO BOOST OPEN RATES 34 CHAPTER 4 HOW TO BOOST OPEN RATES You could write the best outreach emails in the world, but if no one’s opening them, it’s not going to make a bit of difference. People need to read your emails for you to get results. According to data from Constant Contact and MailChimp, average open rates for business emails fall between 14% and 23%. Is it just me, or does that seem very low? An experiment carried out by Contently co-founder Shane Snow made it look that way. Out of 707 emails, he saw an open rate of 45.5%. Clearly, outreach campaigns can and do lead to decent open rates. Let’s have a look at what it takes to ensure that as many of your emails get opened and read as possible. EMAIL OUTREACH PLAYBOOK
HOW TO BOOST OPEN RATES 35 SUBJECT LINES If your email successfully arrives in your recipient’s inbox (i.e. it didn’t bounce), the single most important factor in whether or not that email gets opened is its subject line. So what does a great subject line do? IT CREATES CURIOSITY Don’t give away everything in your subject line. Your goal is to make your recipient want to learn more. Provide too much information at this point, and your recipient will be able to decide whether or not they want to read your email, without even opening it. Try a subject line like… Subject “Question about [X]” “Can you help me with [X]?” IT’S PERSONALIZED I know, I know – you’re probably sick of hearing it, but personalization in outreach is that important. HI JOHN! We already know it’s critical to personalize the body of an email, but did you know personalizing a subject line has been shown to boost open rates? EMAIL OUTREACH PLAYBOOK
Page 1 and 2: EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4: INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6: BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY

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