EMAIL OUTREACH PLAYBOOK
email-outreach-playbook
email-outreach-playbook
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CHECKLIST AND TAKEAWAYS 68<br />
HOW TO BOOST REPLIES<br />
Personalize<br />
If your recipient thinks you’ve gone out of your way to<br />
contact them, they’re more likely to feel obligated to reply.<br />
Make replying feel effortless<br />
Your call-to-action should be a direct question that’s easy to<br />
answer.<br />
Incentivize replies<br />
Ensure your prospects know what’s in it for them if they get<br />
back to you.<br />
Use power words<br />
such as:<br />
You<br />
Instantly<br />
Free<br />
New<br />
Because<br />
Include images<br />
but a maximum of one per email. Use them to illustrate a<br />
point or provide evidence of a claim.<br />
<strong>EMAIL</strong> <strong>OUTREACH</strong> <strong>PLAYBOOK</strong>
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