EMAIL OUTREACH PLAYBOOK

HOW TO BOOST OPEN RATES 37
Let’s take the subject lines suggested above, and personalize them.
Subject
“[FIRST NAME], I have a question about [X]”
“[FIRST NAME], can you help me with [X]?”
Personalization doesn’t have to mean including the name of your recipient, though.
If you have a mutual connection, try including their name, instead. For example…
Subject
“[NAME OF CONNECTION] recommended I get in touch”
“[NAME OF CONNECTION] said you might be able to help me”
IT’S BRIEF (BUT NOT TOO BRIEF)
It’s not just the body of your email that needs to be brief – brevity works in subject
lines, too.
Think about it – imagine you’ve just gotten back from vacation/lunch/the bathroom
(delete as appropriate) to find a hundred (or more) new emails in your inbox.
Do you carefully read each subject line? Or do you scan through them as fast as
possible to pick out the ones that seem important, and delete the rest?
Most of us, I think, do the later.
Keep subject lines short enough that they can be scanned and understood, but long
enough to include information that piques interest.
EMAIL OUTREACH PLAYBOOK