EMAIL OUTREACH PLAYBOOK

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TEMPLATES 58 FOLLOW UP TO NO RESPONSE Recipients Next Step? [PROSPECT’S NAME], I’m writing to follow up. I’m not sure what our next step is. Let me know what makes sense as a next step, if any? Thanks for your input. Source NOTE: Ensure the recipient can view the chain of previous emails by replying to your last email. EMAIL OUTREACH PLAYBOOK
TEMPLATES 59 INBOUND LEAD FROM CONTENT [Hi [CONTACT.FIRSTNAME], You recently visited our website and downloaded >. Did you download the piece just to learn more about >? Or, are you looking for a cost-effective solution to >? I actually did some research on {!Lead.Company} and have the following tips: - > - > Have you thought of doing this? Hi [CONTACT.FIRSTNAME], You recently visited our >. I thought I’d quickly check-in and ask if you found what you were looking for? I also have additional resources for you: - > - > I’ve actually looked at your company and am happy to share how you compare to the industry benchmarks we’ve seen out there. Do you want to talk tomorrow at
Page 1 and 2:
EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4:
INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6:
BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY
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EMAIL OUTREACH PLAYBOOK

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