EMAIL OUTREACH PLAYBOOK

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CHECKLIST AND TAKEAWAYS 64 Keep it brief Great outreach emails are short and succinct. Only include information that is absolutely necessary for the recipient to know. Be natural Write like yourself. Just because you’re writing a sales email doesn’t mean you need to fall into the trap of sounding like a sales robot. Be honest Compliment your recipient, but only if it’s genuine. People that receive a lot of email pitches will be able to see through the fakery (and they won’t appreciate it). Keep it about the recipient the people you’re emailing don’t care about your company’s achievements; they only care about what you do can help them. Include a call-to-action Wrap up your emails by telling your prospect exactly what you’d like to happen next. Always proofread Small mistakes can make a big difference in how a recipient perceives you. Always double check for names, spelling, and grammar. EMAIL OUTREACH PLAYBOOK
CHECKLIST AND TAKEAWAYS 65 Don’t include attachments They can make emails bounce, and are unlikely to be opened anyway. Don’t ignore bounced emails Double check that the email address is correct, find someone else to contact, or try again later, instead. Always follow up It takes an average of five follow ups to close a sale. Enough said. Don’t buy email lists they’re a waste of time. Make your own. OUTREACH GONE WRONG Research your recipient You should at an absolute minimum know their name, the name of their company, and what their company does. Use this information to personalize all emails (again, this is the minimum amount of personalization you should aim for). Don’t blabber State how you can help your recipient, but do it quickly. Save the detail for proposals. EMAIL OUTREACH PLAYBOOK
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EMAIL OUTREACH PLAYBOOK: MASTER THE
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INTRODUCTION 03 IN THIS PLAYBOOK I
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BEST PRACTICES 05 FIND THE RIGHT CO
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BEST PRACTICES 07 I’ve had people
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BEST PRACTICES 09 They simply want
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BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY
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EMAIL OUTREACH PLAYBOOK

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