EMAIL OUTREACH PLAYBOOK

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TEMPLATES 54 Hey [PROSPECT’S NAME], Just ran across your website and noticed you were using [NAME OF COMPETITOR’S PRODUCT]. How are you liking it? I run a [DESCRIPTION OF YOUR PRODUCT]. It’s just like [NAME OF COMPETITOR’S PRODUCT] but [USP OF YOUR PRODUCT]. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make [NAME OF YOUR PRODUCT] better (and see if it would make sense for us to work together). Would [TIME AND DATE] be good for you? (If not, I’m flexible, just let me know) Source [CONTACT’S NAME], In working with other [INSERT INDUSTRY OR POSITION], one of the key issues they’re struggling with is [INSERT KEY ISSUE]. This past year we helped numerous companies to [INSERT BUSINESS DRIVER], resulting [MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES]. If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help. EMAIL OUTREACH PLAYBOOK
TEMPLATES 55 Hey [FIRST NAME], I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.]. [COMPANY NAME] has a new platform that will help (your team at) [RECIPIENT’S COMPANY NAME]. [One sentence pitch of benefits]. We do this by: Benefit/feature 1 Benefit/feature 2 Benefit/feature 3 (optional) Let's explore how [SOFTWARE NAME] can specifically help your business. Are you available for a quick call [TIME AND DATE]? Hi [PROSPECT’S NAME], I have an idea I can explain in 10 minutes that can help [PROSPECT’S COMPANY NAME] get its next 100 customers. I recently used this idea to help our client [NAME OF CLIENT YOU’VE HELPED + WHAT YOU HELPED THEM ACHIEVE]. [PROSPECT’S NAME], let’s schedule a quick 10-minute call so I can share the idea with you. How’s [TIME AND DATE] for you? Source EMAIL OUTREACH PLAYBOOK
Page 1 and 2:
EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4: INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6: BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY
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EMAIL OUTREACH PLAYBOOK

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