EMAIL OUTREACH PLAYBOOK

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TEMPLATES 52 CHAPTER 7 TEMPLATES I’d encourage everyone to write their own templates from scratch, using a formula like the one above. If you’d rather use templates others have tried and know work, take your pick from the following (just be sure to edit them appropriately to fit your own campaign and reflect your personality). COLD OUTREACH TEMPLATES Hi [PROSPECT’S NAME], My name is [YOUR NAME] and I’m a [YOUR ROLE] at [YOUR COMPANY]. We [SUMMARIZE WHAT YOU DO FOR YOUR CUSTOMERS]. I wanted to learn how you currently handle [SERVICE YOU CAN HELP WITH] and show you what we’re working on. Are you available for a quick call tomorrow afternoon? Source EMAIL OUTREACH PLAYBOOK
TEMPLATES 53 Hey [PROSPECT’S NAME], I hope this email finds you well! I wanted to reach out because [EXPLAIN HOW YOU GOT THEIR CONTACT INFORMATION AND HOW YOU RELATE TO THEM: TALKED TO A COLLEAGUE, SAW YOUR COMPANY ONLINE ETC.]. [YOUR COMPANY NAME] has a new platform that will help (your team at) [NAME OF PROSPECT’S COMPANY]. [ONE SENTENCE PITCH OF BENEFITS]. We do this by: Benefit/feature 1 Benefit/feature 2 Benefit/feature 3 (optional) Let's explore how [NAME OF YOUR SOFTWARE] can specifically help your business. Are you available for a quick call [TIME AND DATE]? Source Hello [CONTACT.FIRSTNAME], I have an idea that I can explain in 10 minutes that can get [COMPANY] [HIGH LEVEL BENEFIT]. I recently used this idea to help our client [COMPETITOR] [RESULT]. [CONTACT.FIRSTNAME], let’s schedule a 10 minute call so I can explain. When works best for you? EMAIL OUTREACH PLAYBOOK
Page 1 and 2: EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4: INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6: BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY

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