EMAIL OUTREACH PLAYBOOK

CHECKLIST AND TAKEAWAYS 65
Don’t include attachments
They can make emails bounce, and are unlikely to be opened
anyway.
Don’t ignore bounced emails
Double check that the email address is correct, find someone
else to contact, or try again later, instead.
Always follow up
It takes an average of five follow ups to close a sale. Enough said.
Don’t buy email lists
they’re a waste of time. Make your own.
OUTREACH GONE WRONG
Research your recipient
You should at an absolute minimum know their name, the name
of their company, and what their company does. Use this
information to personalize all emails (again, this is the minimum
amount of personalization you should aim for).
Don’t blabber
State how you can help your recipient, but do it quickly. Save the
detail for proposals.
EMAIL OUTREACH PLAYBOOK