EMAIL OUTREACH PLAYBOOK

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BEST PRACTICES 14 DON’T INCLUDE ATTACHMENTS They have a habit of flagging spam filters and are massively untrustworthy when sent by strangers. Ask yourself: would you open an attachment from someone you didn’t know? DON’T IGNORE BOUNCED EMAILS If an email bounces back, do you just move onto the next prospect? If so, don’t. There’s loads of reasons emails bounce back – very few of them mean that prospect should be struck off your list. For example... The person you contacted doesn’t work there anymore (find a different contact). The email address is wrong (double check for typos). The recipient’s server is down (try again later). In fact, there’s only one valid reason I can think of to give up on a contact after a bounced email, and that’s if: The company doesn’t exist anymore. EMAIL OUTREACH PLAYBOOK
BEST PRACTICES 15 ALWAYS FOLLOW UP I kind of get why some of us are reluctant to follow up. It’s easy to assume that no reply means “not interested” and that to follow up would make us that person who “just can’t take a hint”. Unfortunately if you let that nagging voice win, you could be missing out on a lot of business. Many studies have shown that it takes an average of five follow ups to close a sale and yet “70% of salespeople give up after they don’t get a reply to the first email!” WHY YOU NEED TO FOLLOW UP It takes an average of 5 follow ups to close a sale, yet... 3% 7% 19% 70% 70% of salespeople give up after they don’t get a reply to the first email. 1% (Sources: Yesware, data based on 500,000 sales emails users sent in Q1 2014) Don’t be in that 70%. Be in the 8% of salespeople that get 80% of the sales. I’ll be including some follow-up templates later. EMAIL OUTREACH PLAYBOOK
Page 1 and 2: EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4: INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6: BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13: BEST PRACTICES 13 There’s a time
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66:
CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68:
CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70:
CHECKLIST AND TAKEAWAYS 69 ANATOMY
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EMAIL OUTREACH PLAYBOOK

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