EMAIL OUTREACH PLAYBOOK

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WHEN OUTREACH GOES WRONG 24 This email is just… strange. They don’t include the recipient’s name, but I think we’re used to that slip-up by now. They do state the reason for their email, but it’s such a generic, obvious statement that it’s not really worth mentioning. Your recipients know very well what their own companies do. They don’t need you to tell them. The next section is all about the sender, and utterly irrelevant to the person they’re contacting. Why would anyone care that you receive numerous inquiries a day?! After that things get even weirder. I assume they’re going for the “social proof” angle, but they’ve got it so wrong. “They have responded to our outreach within the last 48-72 hours, and are expecting to hear back from a consultant.” Why-oh-why would anyone care about this? And why do they think the latter half of the sentence is so important it’s worth underlining? ??? DID THEY GET ANYTHING RIGHT? They say what they want, and when they’re available, which is a nice touch. It’s not enough to make up for the overall oddness and irrelevance of the rest of the email, though. EMAIL OUTREACH PLAYBOOK
WHEN OUTREACH GOES WRONG 25 APPEARANCES MATTER, TOO I wanted to highlight this email – not because it’s an all-round bad email – but because for me it’s making one big mistake. Despite the fact that Ken is clearly going for the “personalized” angle (i.e. “I would like to personally invite you”) the use of different fonts, sizes, and colors is a huge giveaway that this email is automated. I don’t know of anyone who, when writing a genuine, personal email to someone, plays around with the type, size, and color of font they use – especially when including hyperlinks. EMAIL OUTREACH PLAYBOOK
Page 1 and 2: EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4: INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6: BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23: WHEN OUTREACH GOES WRONG 23 DID THE
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY

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