EMAIL OUTREACH PLAYBOOK

CHECKLIST AND TAKEAWAYS 66
Stay relevant
Ask yourself whether all the information in your emails is
something your recipient will actually care about. Be honest with
yourself. If the answer’s no, get rid of it.
Keep it simple
Don’t mess around with fancy fonts and layouts – it’s a dead
giveaway that your emails are templated.
OUTREACH GONE RIGHT
Establish common ground with the recipient
and do it quickly. It’s a great ice-breaker and encourages your
prospect to trust you.
Leverage the law of reciprocation
Highlight how you’ve already done your prospect a favor and
they should feel compelled to return it.
If you really want to work with someone, go above and
beyond
Craft an email that is completely personalized to them and
shows why you would work together so well.
EMAIL OUTREACH PLAYBOOK