EMAIL OUTREACH PLAYBOOK

BEST PRACTICES 05
FIND THE RIGHT CONTACT
The first step to sending a winning outreach email
happens before you start typing. You won’t get very far
if the person you reach out to:
1
Works in the “wrong” department, or
2
Lacks the authority to make decisions
Sure, if you email the wrong person, they might pass your email on to someone who can help
– but how often do you do that when you’re on the receiving end of a sales email you can’t do
anything about?
Don’t rely on your recipients passing your email on to the correct person. I receive a lot of
emails that say something along the lines of “If you’re not the right person to speak to about
this, could you please let me know who I should speak to?/pass this email onto someone who
can help?”
It’s a nice try and I don’t doubt it works sometimes. I also don’t doubt that the salesperson
would see a higher response rate if they took the time to find and email the right person in
the first place.
Doing your homework might not feel like much fun at the time, but it pays off in the long run.
EMAIL OUTREACH PLAYBOOK