EMAIL OUTREACH PLAYBOOK

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EXTRA RESOURCES 62 CHAPTER 8 EXTRA RESOURCES Want to know more? No problem. Here are some excellent articles that dive further into how to write awesome outreach emails that get results. What Is the Best Opening Line You’ve Ever Received from a Cold Sales Email? I Analyzed 147 Cold Sales Emails And 93.9% Of Them Sucked How I Wrote a Cold Email that Got 50% Reply Rate 7 Sanity Checks for Sending Cold Email How to Craft the Perfect Outreach Email 101 Sales Email Templates You Can Use to Close More Deals The 3 Cold Email Templates Every Marketers Should Use EMAIL OUTREACH PLAYBOOK
CHECKLIST AND TAKEAWAYS 63 CHECKLIST AND TAKEAWAYS BEST PRACTICES Find the best person to contact You won’t get far if the people you email don’t have the authority to act on it. Know who you’re emailing Do a little bit of digging to find out what sort of language your recipient is likely to respond to best. Pay extra attention to how busy they tend to be, and consequently, how much time they’re likely to have to respond to your email. Reach out to your recipients before you email them You want to be in a position where they recognize your name when they receive your message. Use templates (that don’t sound like templates) You’re busy; it’s fine to use templates – just choose templates that sound as natural as possible. Ideally, write your own. If you use an existing template, make sure to inject some of your own personality into it. EMAIL OUTREACH PLAYBOOK
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EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4:
INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6:
BEST PRACTICES 05 FIND THE RIGHT CO
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BEST PRACTICES 07 I’ve had people
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BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61: TEMPLATES 61 Recipients Giving it o
Page 65 and 66: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY
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EMAIL OUTREACH PLAYBOOK

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