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HOW TO BOOST REPLIES 45
MAKE IT EASY TO REPLY
Just above we saw how a vague call-to-action that
simultaneously asks a lot of your recipients can slaughter your
reply rates.
Want more replies?
Make it as pain-free as possible for your recipients to respond.
How do you do that?
By asking a direct question that’s easy to answer.
Don’t say “I’d love to hear your thoughts” or “I’d value your feedback on this proposal.” Say
“Could this help you?” or “Is this something you would like to hear more about?”
If your goal is to arrange a meeting, either face-to-face or over the phone, don’t let your
recipient choose the date and time. That takes effort on their part – effort that they might
not be willing to put in.
If you suggest a date and time, all your prospect has to do is say “yes” or “no.”
If you’re worried about killing a lead by suggesting the wrong date and time, don’t be. If
your prospect is actually interested, but unavailable at the time you suggest, they’ll say so.
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