EMAIL OUTREACH PLAYBOOK

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TEMPLATES 60 FOLLOWING REPEAT VISITS TO SITE Hi [CONTACT.FIRSTNAME], You and a number of your colleagues at [Lead.Company] have visited our website and >. I was wondering whether they were trying to figure out how you might >? So, I did some research and found some areas of opportunity for you. One idea I have is to >. With the number of people researching our company, would it make sense to talk for 10 minutes? FINAL TRY Recipients Permission to close your file? [PROSPECT’S NAME], We are in the process of closing files for the month. Typically when I haven't heard back from someone it either means they're really busy or aren't interested. If you aren't interested, do I have permission to close your file? If you're still interested, what do you recommend as a next step? Source EMAIL OUTREACH PLAYBOOK
TEMPLATES 61 Recipients Giving it one last try In the rare opportunities I have to work on client acquisition, I have not had much success reconnecting with you. It might just be that you don’t have any interest in talking with me – and that’s okay. I just need to know whether or not to keep trying. So, to make this nice and easy for you, you can reply with a simple keystroke. Just reply with either A, B, C, D, or E and I’ll know what to do, but please do reply so that I can stop emailing you if you’re not interested. A. Stop emailing me with attempts to connect but continue to send invites for events. B. Don’t send me anything, remove me from your list. We don’t currently and won’t ever need your help. C. I want to talk, we need some help, but the timing isn’t right. Keep trying. D. I would like to schedule a time to talk. We need some help. Please send your calendar link. E. I forgot who you are. What’s this about? Thank you. Source EMAIL OUTREACH PLAYBOOK
Page 1 and 2:
EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4:
INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6:
BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8:
BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11 and 12: BEST PRACTICES 11 BE HONEST A commo
Page 13 and 14: BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68: CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY
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EMAIL OUTREACH PLAYBOOK

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