EMAIL OUTREACH PLAYBOOK
email-outreach-playbook
email-outreach-playbook
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WHEN <strong>OUTREACH</strong> GOES WRONG 19<br />
It’s also missing any sort of personalization (understandable since “Rachel” doesn’t even<br />
know what the company she’s pitching to does – or – imagine this – the name of the actual<br />
recipient).<br />
She even fails to personalize herself – she works for a “Chicago-based SEO consultant”...<br />
What are we supposed to conclude from that? Why not just say the company’s name?<br />
$<br />
DID SHE GET ANYTHING RIGHT?<br />
Rachel did state what the email was about and what she was<br />
offering (i.e. digital marketing services and a free site analysis)<br />
but even that could have been articulated more clearly. It’s<br />
somewhat hidden away among a list of services and a spammy<br />
blurb about the cost of advertising and the importance of online<br />
presence.<br />
The email would have been better if Rachel touched on how this<br />
“Chicago-based SEO consultant” could help the recipient.<br />
<strong>EMAIL</strong> <strong>OUTREACH</strong> <strong>PLAYBOOK</strong>
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