EMAIL OUTREACH PLAYBOOK

WHEN OUTREACH GOES RIGHT 33
WE’RE REAL PEOPLE, HONEST
Uberflip’s Adam Brophy sent this one. I like how he begins by confirming that it’s a human,
not an automated sales-robot on the other end of the email. It’s such an unusual touch that
it’s pretty tough not to believe him.
Next up he cites some common ground – the fact that he and his recipient have met before. If
you have links like this to prospects you email, leverage them!
My favorite bit of this email, however, is the bullet-point list of reasons why this recipient,
specifically, would benefit from Uberflip.
It’s this sort of personalization that can really get results. You’re not just saying “This is why
our product helps people like you.” You’re giving precise reasons why your product will solve
the recipient’s personal pain points.
EMAIL OUTREACH PLAYBOOK