EMAIL OUTREACH PLAYBOOK

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BEST PRACTICES 12 KEEP IT ABOUT THE RECIPIENT What do you think your outreach emails are about? You? Your business? What makes your business great? Wrong. Outreach emails are about the recipient. They’re the ones you’re trying to engage, after all. There’s a reason How to Win Friends and Influence People states that to make people like you, you “need to become genuinely interested in them” rather than you “need to talk about yourself a lot.” It’s because people who talk about themselves too much suck. Whether it’s online, in emails, or in real life, people that can’t shut up about themselves are tedious and boring. “I never learn anything talking. I only learn things when I asked questions” – Lou Holtz If you want your outreach emails to influence people and win business, you need to make the focus of your email the recipient, and what’s in this email for them. So you’ve just won an award? Secured your 10th blue-chip client? Just think you’re awesome in every single way? Your recipients don’t care. EMAIL OUTREACH PLAYBOOK
BEST PRACTICES 13 There’s a time and a place for bragging. Outreach isn’t it. Focus on why this email is going to help its recipient, and forget the rest. INCLUDE A CALL TO ACTION You’re busy. You don’t have time to handcraft a unique email for each recipient. I get that. But do you know what? Your recipients are busy, too. They don’t want to read detailed sales pitches from strangers. ALWAYS PROOFREAD Spelling or grammar mistakes make you look, at best, lazy. Always, always proofread your emails. Small mistakes might seem insignificant to you but they could be the deciding factor in whether or not your recipient replies. It’s also not uncommon for marketers to get the names of recipients wrong (I’ve been on both ends of this one) which makes names (of people and companies) another thing you should always double check when proofing. EMAIL OUTREACH PLAYBOOK
Page 1 and 2: EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4: INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6: BEST PRACTICES 05 FIND THE RIGHT CO
Page 7 and 8: BEST PRACTICES 07 I’ve had people
Page 9 and 10: BEST PRACTICES 09 They simply want
Page 11: BEST PRACTICES 11 BE HONEST A commo
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64:
CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65 and 66:
CHECKLIST AND TAKEAWAYS 65 Don’t
Page 67 and 68:
CHECKLIST AND TAKEAWAYS 67 Personal
Page 69 and 70:
CHECKLIST AND TAKEAWAYS 69 ANATOMY
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EMAIL OUTREACH PLAYBOOK

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