EMAIL OUTREACH PLAYBOOK

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CHECKLIST AND TAKEAWAYS 66 Stay relevant Ask yourself whether all the information in your emails is something your recipient will actually care about. Be honest with yourself. If the answer’s no, get rid of it. Keep it simple Don’t mess around with fancy fonts and layouts – it’s a dead giveaway that your emails are templated. OUTREACH GONE RIGHT Establish common ground with the recipient and do it quickly. It’s a great ice-breaker and encourages your prospect to trust you. Leverage the law of reciprocation Highlight how you’ve already done your prospect a favor and they should feel compelled to return it. If you really want to work with someone, go above and beyond Craft an email that is completely personalized to them and shows why you would work together so well. EMAIL OUTREACH PLAYBOOK
CHECKLIST AND TAKEAWAYS 67 Personalize by stating how your product can help your recipient Great personalization goes way beyond names. Don’t explain how your product or service helps businesses generally – explain how it helps solve each prospect’s unique pain points. HOW TO BOOST OPEN RATES Write subject lines that: Create curiosity Are personalized Are between six and ten words Time your emails carefully weekends have been shown to result in higher open and response rates, as have early mornings (between 6 a.m. and 7 a.m.) and evenings (around 8 p.m.). That said, conflicting studies exist, so take the time to work out what gets the best results for you. EMAIL OUTREACH PLAYBOOK
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EMAIL OUTREACH PLAYBOOK: MASTER THE
Page 3 and 4:
INTRODUCTION 03 IN THIS PLAYBOOK I
Page 5 and 6:
BEST PRACTICES 05 FIND THE RIGHT CO
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BEST PRACTICES 07 I’ve had people
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BEST PRACTICES 09 They simply want
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BEST PRACTICES 11 BE HONEST A commo
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BEST PRACTICES 13 There’s a time
Page 15 and 16: BEST PRACTICES 15 ALWAYS FOLLOW UP
Page 17 and 18: WHEN OUTREACH GOES WRONG 17 CHAPTER
Page 19 and 20: WHEN OUTREACH GOES WRONG 19 It’s
Page 21 and 22: WHEN OUTREACH GOES WRONG 21 This em
Page 23 and 24: WHEN OUTREACH GOES WRONG 23 DID THE
Page 25 and 26: WHEN OUTREACH GOES WRONG 25 APPEARA
Page 27 and 28: WHEN OUTREACH GOES RIGHT 27 CHAPTER
Page 29 and 30: WHEN OUTREACH GOES RIGHT 29 But the
Page 31 and 32: WHEN OUTREACH GOES RIGHT 31 This em
Page 33 and 34: WHEN OUTREACH GOES RIGHT 33 WE’RE
Page 35 and 36: HOW TO BOOST OPEN RATES 35 SUBJECT
Page 37 and 38: HOW TO BOOST OPEN RATES 37 Let’s
Page 39 and 40: HOW TO BOOST OPEN RATES 39 For the
Page 41 and 42: HOW TO BOOST OPEN RATES 41 AND A FI
Page 43 and 44: HOW TO BOOST REPLIES 43 What do you
Page 45 and 46: HOW TO BOOST REPLIES 45 MAKE IT EAS
Page 47 and 48: HOW TO BOOST REPLIES 47 ...while
Page 49 and 50: HOW TO BOOST REPLIES 49 INCLUDE IMA
Page 51 and 52: ANATOMY OF A GREAT OUTREACH EMAIL 5
Page 53 and 54: TEMPLATES 53 Hey [PROSPECT’S NAME
Page 55 and 56: TEMPLATES 55 Hey [FIRST NAME], I ho
Page 57 and 58: TEMPLATES 57 FOLLOW UP TO A CONVERS
Page 59 and 60: TEMPLATES 59 INBOUND LEAD FROM CONT
Page 61 and 62: TEMPLATES 61 Recipients Giving it o
Page 63 and 64: CHECKLIST AND TAKEAWAYS 63 CHECKLIS
Page 65: CHECKLIST AND TAKEAWAYS 65 Don’t
Page 69 and 70: CHECKLIST AND TAKEAWAYS 69 ANATOMY
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EMAIL OUTREACH PLAYBOOK

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