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art-e-conomy _ reader - marko stamenkovic

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discussion, debate, conference, lecture, etc), and ‘silent language (of ideology)’<br />

- communication as the field of unspoken and unwritten rules.<br />

Curatorial practice is here understood as a specific (practice-oriented) discipline,<br />

determined as an organizational and productive activity. The choice of the term<br />

practice deliberately has a two-fold character: on the one hand, it refers to the<br />

practical (non-theoretical) side of curatorial work (along with theoretical work),<br />

considering professional decision-making, curatorial strategies, and the shifting<br />

role of the curator (along with evolution of contemporary <strong>art</strong> practice); on the other<br />

hand, it implies an expanded perspective on curating contemporary <strong>art</strong> and culture<br />

in general (along with curating an <strong>art</strong> exhibition), considering the modes of <strong>art</strong>istic<br />

and cultural production and organization, the investigations beyond the traditional<br />

museum and gallery exhibitions, and even beyond the “autonomous” fields of the<br />

<strong>art</strong>-world and <strong>art</strong>-system. Curatorial practice thus refers to relational elements of<br />

<strong>art</strong> production within a broadly conceived (political, social, economic, and cultural)<br />

framework that puts those <strong>art</strong>-worlds and <strong>art</strong>-systems into specific contexts, and<br />

consequently – generates their value systems. The latter (just as the “silent language”<br />

of curatorial theory) helps determining the ideology of exhibition making, what I would<br />

also accept as a definition of the curatorial ideology. Accordingly:<br />

“The ideology of exhibition is not an aggregate of oriented and entirely rationalized<br />

intentions of its organizers (curators, authors of concept, financiers, cultural workers,<br />

politicians). The ideology is a precarious atmosphere (environment) of conceptualized as<br />

well as non-conceptualized possibilities, decisions, symbolizations, solutions, proclamations,<br />

oversights (erasure), fortuitous choices, selections, proposals, values, tacit insights,<br />

censorships, the effects of public and tacit taste, justifications, desires and social functions<br />

that form some sort of acceptable reality of the exhibition from the perspective of society<br />

and culture. In other words, the ideology of an exhibition or a family of exhibitions is not<br />

the order (text) of messages that the authors of exhibition are projecting and proclaiming<br />

in their introductory or accompanying texts; it is that difference between the intended<br />

and the unintended, the acceptable and the unacceptable in relation of the public and<br />

the tacit scene: the conscious and the unconscious, i.e., the literal and the fictional. The<br />

ideology of exhibition is not that which is meant to be accepted by public opinion (doxa)<br />

but, paradoxically, that which constitutes doxa and represents its expression (a single<br />

case) in some sort of exchange of ‘social values’ and ‘social powers.” [1]<br />

In traditional <strong>art</strong>-historical usage the term ‘curating’ is broadly synonymous<br />

with exhibiting <strong>art</strong>. However, I would claim that curating in a contemporary sense<br />

conceives the phenomenon of exhibition only as one (not even the most important,<br />

though most visible) out of many fragments constitutive for the working process of a<br />

contemporary curator. Considering the popular description of exhibiting practices as<br />

the “politics of display” or “politics of representation”, this connection between <strong>art</strong><br />

and politics is a challenge to what we take to be the contemporary view of Eastern<br />

European (or any other non-hegemonic) <strong>art</strong> as a realistic mirroring of the world.<br />

It is, in fact, only apparently realistic and (as in Rastko Močnik’s terms) offers us<br />

instead a paradoxical formula that this <strong>art</strong> is a realized abstraction. The question is

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