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art-e-conomy _ reader - marko stamenkovic

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Under the commercialized and marketized existence of society, Man is treated as<br />

merely a “sophisticated“ machine, capable of multi-tasking. An unemployed person<br />

is no more than a switched off machine. What happens to the family - the child who<br />

now has to work and quit her education or the mother who has to carry the double<br />

burden of inside and outside work is immaterial for the system. Society is nothing<br />

more than a collection of these sophisticated machines and there are no social<br />

costs to be taken into account. Industry becomes low cost since the reserve army<br />

of labor cheapens labor and social costs need not be borne by industry, so, profits<br />

soar. Profit at any cost is more important than social well being.<br />

Yet, despite of these obvious limitations the economic sphere is gaining more and<br />

more influence on different social sectors?<br />

This is due to the policy orientation of economics and the short time horizon<br />

which policy makers adopt. The world is increasingly driven by mechanical policy<br />

considerations based on marketization and that too in the short run. Economics is<br />

attuned to both these. Thus, it is seen as practical which is not the case with other<br />

subjects in social science. If by cultural turn we understand that it is a matter of<br />

being in tune with the current cultural trend, then economics is the one which is<br />

most attuned to the `instant’ and short run culture. As suggested above, economics<br />

treats individuals as `homo-economicus’. Emotions, feelings and ethics do not<br />

matter. Increasingly alienated and atomized individuals produced by the system are<br />

also acting like that (mechanically, like, machines) and economics describes that<br />

the best, hence the influence.<br />

This text is the modified version of a conversation in 2000, originally published as ”Globalizing<br />

Elites”, in Kapital and Karma. Recent Positions in Indian Art, edited by Angelika Fitz, Michael Wörgötter;<br />

Kunsthalle Wien, Hatje Cantz, 2002, pp. 83-93.<br />

Kumar, A. 1999. The Black E<strong>conomy</strong> in India. N Delhi: Penguin, India.<br />

Kumar, A. 2005. ”Growth Scenario: Is the Common Man in the Picture?”, in The Alternative Survey<br />

Group (Ed.) Alternative Economic Survey, India 2004-05: Disequalizing Growth. New Delhi: Danish<br />

Books.<br />

57

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